The Answer to Ad-Blocking in iOS9 Lies Within Mobile Apps
While excitement has surrounded the release of iOS9, the addition of ad-blocking capabilities on Safari has been met with a much more tepid reaction in some circles. Many companies perceive this as a threat to their current business models, particularly online publishers and organizations who have mobile advertising at the center of their […]
How To Design For Mobile Apps [6 Tips + Infographic]
In an ideal world, design principles and conventions would remain consistent across all devices and platforms. In reality, there are many differences. Just as programming languages and operating systems differ from desktop to mobile, so do design best practices. The graphic below offers tips and tricks to keep in mind when designing mobile […]
How Beacons Can Boost Your Retail Sales
With practices like showrooming negatively impacting physical sales, retailers have been thinking beyond brick-and-mortar to offer more powerful, multi-channel experiences to engage customers and drive business. Mobile has been a large part of the strategy as m-commerce solutions have proven to be both viable and profitable. Now, retailers can add another weapon to their […]
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How The New Apple TV Will Transform The TV Experience
Announced yesterday, the new Apple TV may have what it takes to transform the TV space. With a myriad of new features and functions introduced, the platform will be much more appealing to consumers and developers alike. Since its initial launch, one of the greatest downfalls of Apple TV – despite its success […]
The 8 Metrics You Should be Using to Track App Success
This is a guest post from app lifecycle management platform Localytics; a similar version was published on their blog. Nearly 25% of apps downloaded are never used more than once – up from 22% just two years ago. Creating an engaging user experience is becoming increasingly important as brands develop their mobile offerings […]
