How Retail Apps Are Attracting The Millennial Shopper

  With $200 billion in annual buying power and representing almost a quarter of the US population, it’s easy to see why millennials are such a coveted group for retailers. Given the potential for revenue, many retailers are putting an increased focus on more effectively engaging millennial shoppers. Already, major brands are pivoting their customer […]

Why Off-The-Shelf Retail Apps May Not Be Right For Your Company

  The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive. However, from a long-term strategy perspective, the build vs. buy debate isn’t cut and dry. Canned solutions may end […]

Why Retailers Need to Pay Attention to Mobile Personalization

  Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king.   The key to boosting the customer experience? Personalization.   On a high level, this means tailoring the service or […]

How Mobile Apps Are Driving OmniChannel Retailing

How Are Consumers Using Mobile to Shop? Brick and Mortar retailing still continues to dominate retail sales, however, the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omnichannel experience, they create one themselves. Consumers are now using mobile as a catalyst to drive them into stores where they […]

How Beacons Can Boost Your Retail Sales

  With practices like showrooming negatively impacting physical sales, retailers have been thinking beyond brick-and-mortar to offer more powerful, multi-channel experiences to engage customers and drive business. Mobile has been a large part of the strategy as m-commerce solutions have proven to be both viable and profitable. Now, retailers can add another weapon to their […]

Mobile Apps vs. Mobile Web: What Retailers Need To Know

  Last year, the big headline was that mobile internet usage surpassed desktop internet usage. Now, there’s more to add to the story: not only has the number of mobile-only internet users overtaken desktop-only, but app usage has also surpassed desktop usage. For retailers, that’s not the only thing of interest. Statistics show that multi-platform […]

The Future of Retailing

  For those of you who had the chance to catch up with us at IRCE 2015, you’ve seen our take on the future of retailing. The concepts we came up with were prompted by a slew of “next big thing” articles that we found a bit boring. Our ideas are a little less conventional, […]

Visa and MasterCard Officially Embrace Mobile Payments

  Mobile payments could be ready to take off! This week Visa and MasterCard announced they would support host card emulation (HCE). By supporting HCE, they side stepped mobile payment barriers like the “Secure Element” and effectively simplified the mobile ecosystem.   What is Secure Element?   Traditionally, NFC transactions were carried out using the Secure […]