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Clearbridge Mobile > 2015 > November

Why Off-The-Shelf Retail Apps May Not Be Right For Your Company

  The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive. However, from a long-term strategy perspective, the build vs. buy debate...

Why Retailers Need to Pay Attention to Mobile Personalization

  Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king.   The key to boosting the customer experience? Personalization.   On a high...