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Clearbridge Mobile > 2015 > December

The Biggest Mobile Trends of 2015

Over the course of 2015, mobile continued to grow by leaps and bounds. This year saw a number of developments that laid the framework for an explosive 2016 and set the foundation for mobile to become a driver of growth and innovation in a number...

Why Enterprise Mobile Apps Fail

 Many enterprises fail on their mobile app projects before a single line of code is even written. From the perspective of enterprise, failure isn’t defined by how many downloads or how much revenue an app generates, but where it falls short operationally: over budget, over...

This Year in Connected TV: The Biggest Trends Of 2015

 In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for...

Is The TV Everywhere Authentication “Problem” a Myth?

 Authentication – the login and verification process a subscriber completes to get access to content – has consistently been called out as a major barrier to TVE adoption by industry executives. The perception of TV Everywhere authentication as a key challenge is pervasive enough that...

How Retail Apps Are Attracting The Millennial Shopper

 With $200 billion in annual buying power and representing almost a quarter of the US population, it’s easy to see why millennials are such a coveted group for retailers. Given the potential for revenue, many retailers are putting an increased focus on more effectively engaging...

How Retailers Can Leverage Mobile Apps During The Holidays

 The world’s top retailers have already realized the critical role mobile plays in the omnichannel experience. While brick-and-mortar sales still represent the majority of revenue, mobile is essential to marketing, sales, and operations. Retail mobile apps are a key part in this shift, with shopping app...