Using Video Metrics To Drive Product Evolution: QoS Metrics

  This is the third and final post in our Video Metrics Series   In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) […]

Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics

  This is the second post of our three-part Video Metrics Series.       In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories:   Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics   Part one of […]

Using Video Metrics to Drive Product Evolution: Content & Business Metrics

  This is the first of three posts in our Video Metrics Series.   For media and content providers, video playback metrics are integral to improving products, retaining and growing user base, and opening up new opportunities for monetization. As is true of analytics across the board, data collection is iterative, allowing you to learn […]

Deliver Quickly, Deliver Often: Why App Submission is Only The Beginning

  Shipping a product is a big benchmark, but initial release is just the beginning. Expecting an app to perform well, drive downloads, and have sustained usage without working to improve the product is a mistake that is all-too-common.   The “publish and pray” approach has two major issues: it assumes that at launch, your […]