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The High-Tech Era: Adapting For Survival

Adapting For Survival Consumers are expecting constant innovation in the high-tech era we live in today and if companies can’t keep up, the consequences aren’t as forgiving. Brands aren’t as resilient today as they once were and many are being forced from a highly competitive market...

WWDC 2016: Everything You Need to Know

  Last week Apple hosted its annual Worldwide Developer Conference (WWDC). Frankly, it paled in comparison to Google I/O last month, with some notable omissions and let downs – no mention of anything related to virtual reality, no major update to the tvOS platform, etc. While...

4 Strategies For Product Validation

  You’ve conducted your research and you know who you’re creating your app for, but how do you know what your target audience wants? How do you know if you’re building the right product for the right people? Product validation, specifically for app development, is an...

How to Create a Better Mobile Checkout Experience

  There’s been a steady growth in mobile shopping as people are becoming more confident with their mobile purchases. For many retail apps, however, customer conversion rates remain low. Shoppers are transitioning from their personal computers to their mobile phones and now have a whole new...