What You Missed at Google I/O 2017

  Google I/O came to a close last week after a packed three days of announcements, demos, and teasers. At the event in Mountain View California, executives led by CEO Sundar Pichai outlined the company’s future roadmap for Android, Google Assistant, Google Home, virtual reality, and much more.   Android Surpasses 2 Billion Monthly Active Devices Android’s […]

Mobile App Design Fundamentals: 10 Tips for an Effective Content Strategy

  This updated post was originally written by UX/UI Designer Chloe Blanchard.   The most successful mobile apps have substance behind them. If a company’s mobile app attracts and engages users, they have the potential to build a lasting relationship. To turn first-time visitors into loyal long-term users, an app must have something that users […]

The 8 Wastes in Mobile App Development and How to Avoid Them

  DOWNTIME is an acronym that is used to describe the 8 wastes of product development:   Defects Overproduction Waiting Non-utilized talent Transportation Inventory Motion Excess Processing     These wastes result in longer development cycles, affect the quality of products, can lead to scope creep, and increase project risk.     This post will […]

The Essential Guide to Outsourcing Mobile App Development

  Many organizations opt to outsource mobile app development rather than using an in-house team. As we discussed in our post on hiring an app development firm vs. using an internal development team, the reasons for this vary, but the decision is made to use a third-party. But even after the decision to hire an […]