Clearbridge Mobile > Articles posted by Annie Dossey
mobile app prototyping

4 Benefits of Mobile App Prototyping

 More and more, companies are recognizing the business value of user experience (UX) design, especially considering there are 5 billion mobile users worldwide. Today, businesses operate in a digital economy which means mobile experiences play a central role in creating brand affinity. Developing an engaging...

How to Create User Personas For Your App

 User personas shape the foundation of user experience (UX) design. The practice of UX design hinges on the idea that frequently used and well-liked mobile apps are designed for people using empathy and known patterns of human-machine interaction.  For a mobile product to address genuine user...