7 New And Noteworthy Features In watchOS 4

With the release of iOS 11 coming out next month, little has been said about watchOS 4 which has been overhauled this year with many new changes to both the performance and design.     Apple announced the watchOS 4 updates at WWDC 2017, which didn’t seem like a major change from watchOS 3, however, […]

How to Optimize Your App Store Listing to Boost Conversions

  In order for an app to receive a high number of downloads, it has to stand out. In the current app market, unless an app has been featured in the “Recommended” section by the Apple editors or has secured a rank in the Top 10 through tens of thousands of downloads, the chances of […]

What do the App Store Updates Mean for Your App?

    When it was first introduced in 2008, Apple’s App Store revolutionized the way in which software is bought and sold. The App Store essentially defined the app ecosystem, the process of developing and launching apps, and how users consume content, products, and services.    For the first time since it’s initial release, the […]

Why is Apple Dropping 32-bit App Support and How Will it Impact Your App?

Rendering 32-bit apps obsolete, Apple shifts to 64-bit only support    With the updates of the redesigned App Store and iOS 11 announced at WWDC 2017, Apple will also be phasing out 32-bit app support this Fall when iOS 11 will be made available to the public. This means that many legacy apps will no […]

What Mary Meeker’s 2017 Internet Trends Mean For Mobile App Development

  On May 31, Mary Meeker, Kleiner Perkins Caufield & Byers partner, delivered an annual rapid-fire Internet Trends report at the Code Conference in California. According to recode, one of the highlights of the report was the decline in global smartphone growth. The technology news website points out that the smartphone shipments have grown only […]

WWDC 2017: What’s Next for Mobile App Development?

  Apple opened WWDC 2017 with a new video providing 5,300 developers in attendance a glimpse of what the world would look like without apps- and they didn’t like what they saw.   In the video, attendees witnessed a terrifying future of 10-car pileups in a world with no Uber or Lyft apps. There were […]

What You Missed at Google I/O 2017

  Google I/O came to a close last week after a packed three days of announcements, demos, and teasers. At the event in Mountain View California, executives led by CEO Sundar Pichai outlined the company’s future roadmap for Android, Google Assistant, Google Home, virtual reality, and much more.   Android Surpasses 2 Billion Monthly Active Devices Android’s […]

Mobile App Design Fundamentals: 10 Tips for an Effective Content Strategy

  This updated post was originally written by UX/UI Designer Chloe Blanchard.   The most successful mobile apps have substance behind them. If a company’s mobile app attracts and engages users, they have the potential to build a lasting relationship. To turn first-time visitors into loyal long-term users, an app must have something that users […]

4 Must-Haves For a Successful Mobile App

  2016 was a record-shattering year for the App Store and doesn’t show any sign of slowing down soon. App Annie forecasts that gross mobile app spend – including app store spend and advertising spend – will hit $166 billion in 2017. There’s been continuous growth in the number of companies that are adopting the mobile-first […]

Building a Custom Mobile App vs. Using An Off-The-Shelf Product

  A robust mobile strategy is critical for any business to win, retain, and grow customers, and improve its overall cost efficiency. The mobile app market is expected to reach $61 billion by 2018. However, many companies are often uncertain about how to proceed with mobile app development. The first, and arguably the most important […]