5 Ways to Conduct Better User Experience Research

5 Ways to Conduct Better User Experience Research

  To survive in today’s app market, enterprises must invest in websites, apps, and services rooted in exceptional user experience. Creating that experience involves practicing design thinking and begins by establishing an extensive understanding of your target users’ lives and unmet needs. The best way to go about gaining that understanding is simply by conducting […]

Why Mobile App Onboarding is a Central Component of UX Design

Why Mobile App Onboarding is a Central Component of UX Design

  A major part of mobile app development ocuses on designing a user experience (UX) that is intuitive and leaves users feeling satisfied with the overall interaction. However, designers often forget that while conducting research, mapping flows, and testing interfaces, users haven’t. Months of designing UX and UI may be for nothing if your users […]

How to Design a User-Centric Push Notifications Strategy

How to Design a User-Centric Push Notifications Strategy

  When users download an app for the first time, they receive several prompts to accept multiple permissions. The types of requests a user receives will vary depending on the nature of the app. Still, arguably the most crucial agreement a user can accept is to opt-in to mobile app push notifications. Successful products implement […]

Mobile App Design: Designing for a Web App vs. Native App

Mobile App Design: Designing for a Web App vs. Native App

  One of the major decisions enterprises face early on in the mobile app development process is building a native app, web app, or a hybrid of the two. This decision not only influences the overall design of a mobile product but also impacts how users interact with your specific product. Inevitably, this will dictate […]

Mobile App Vs. Mobile Website: A UX Comparison – Which Is The Better Option?

Mobile App Vs. Mobile Website: A UX Comparison - Which Is The Better Option?

Approximately half of web traffic worldwide comes from a mobile device. In the first quarter of 2020, mobile devices (excluding tablets) generated 51.92 percent of global website traffic. Since 2017 this number has remained stable around 50 percent; however, with many organizations currently accelerating digital initiatives, moving to digital models of business exclusively, the rollout […]

WWDC 2020: What’s Next for Mobile App Development?

  Apple’s WWDC 2020 came to a close last week. Although this year’s event was a little different (digital-only), several new updates announced during this year’s keynote will undoubtedly shake up mobile app development.    Here’s what you need to know: iOS 14 As has become customary at these events, Apple unveiled its latest mobile […]

6 Common Product Strategy Mistakes & How to Avoid Them

Mobile app development projects fail to achieve market success for many reasons. Poor UX design, lack of originality, inability to deliver value, among other reasons, are the most prominent. However, more commonly, product failure is attributed to a flawed mobile app planning phase.  Quality mobile apps begin with pinpointing a very particular user need the […]

The Essential Guide to Mobile App User Acquisition

  Many companies often underestimate the time, effort, and resources needed for app awareness and acquisition before and after launching a mobile app. After a user has onboarded, you have a lot of data to work with such as retention, engagement, daily sessions, and lifetime value to gauge success. But how do you start gaining […]

NFC: the Technology Behind Tap-and-Go Communication

Most people are familiar with the terms of Apply Pay and Google Pay. But how many of us know what those terms stand for? Apple Pay and Google Pay are both forms of NFC mobile payment types. NFC is the technology that has enabled so many of us to enjoy the convenience of tap-and-go.   […]

Managing Mobile App Development Costs: Three Other Costs To Consider

  A lot goes into successful mobile app development; research, planning, communication, the actual coding of the app, marketing the product, and continued maintenance amongst other things. Considering all of the moving parts, different skill sets, teams, and talents required, it’s no surprise that mobile app development is a costly investment.    Often before investing […]