How to Prioritize Features For Your Mobile App MVP

How To Prioritize Features For Your Mobile App MVP

In mobile app development, a minimum viable product (MVP) identifies, validates (or invalidates) the highest-risk assumptions about a mobile product. Starting a development project with an MVP is the best way for companies to ensure long-term success and ROI.  A mobile app MVP is a minimal and usable form of a complete product to release and test […]

How to Plan a Minimum Viable Product: Free MVP Template

How to Plan a Minimum Viable Product: Free MVP Template

For those just venturing into the world of mobile app development, MVP (minimum viable product) is a term you should familiarize yourself with fairly quickly. Not only will an MVP assist in validating your idea for a mobile product, but it will also provide direction towards which app features you should include to achieve success. […]

50 Mobile App Statistics for App Growth in 2022

50 Mobile App Statistics for App Growth in 2022

Since the beginning of the pandemic, a significant change in consumer behavior worldwide has forced organizations across all verticals to re-evaluate their business models. As we all have begun to adapt to our new reality, it has become evident how important digital transformation has become. While global lockdowns brought a lot of uncertainty to many […]

Hottest Trends in Mobile App Development for 2022

trends in mobile app development

It’s time to kick off the new year with a bang! The pandemic is continuing to be a driver for the mobile tech industry. As a result, we expect to see both large and small businesses invest a lot more in the latest mobile tech to improve existing mobile products to remain viable and meet […]

Building a Custom Mobile App vs. Using An Off-The-Shelf Product

  A robust mobile strategy is critical for any business to win, retain, and grow customers, and improve its overall cost efficiency. However, many companies are often uncertain about how to proceed with mobile app development. The first, and arguably the most important question to ask is whether to build a custom mobile app or […]

How to Leverage Big Data Streaming Analytics for OTT Content Personalization

How to Leverage Big Data Streaming Analytics for OTT Content Personalization

The way we view and interact with content is far different today than it was a decade ago. The accelerated growth and acceptance of OTT and media streaming platforms, the rise of high-speed internet, and the proliferation of the smartphone culture have transformed viewing behavior. We can view content whenever and wherever we choose, and […]

Why is OTT Authentication Important for Security and Conversion?

The way broadcasters and content providers distribute content has drastically changed within the last couple of years. With a significant increase in audiences flocking to OTT platforms in the last year, the media industry has undoubtedly changed everyone’s leisure time. However, the sudden increase in users on OTT platforms has also increased a number of […]

3 OTT App Monetization Strategies to Grow Revenue and Retain viewers

The OTT streaming ecosystem is growing rapidly, and the pandemic has only accelerated consumer adoption to OTT. In 2020 alone, cable TV lost over 1.4 million subscribers.  For many broadcasters and content providers looking to cash in on this trend, the main question about getting their users to adopt a new platform to consume their […]

How to Increase User Engagement with Mobile App Gamification

This is an excerpt from our e-book: The Ultimate Guide To New Streaming & Media App Engagement Strategies. Download the full version here As the mobile app market continues to grow rapidly, it’s becoming harder for app developers and organizations to stand out amongst competitors and grab their share of the market space. In particular, […]

Pros and Cons to OTT React Native App Development

Cross-platform app development is now a major consideration for every OTT strategy, and for good reason.  Unlike traditional non-OTT app development, where Apple and Android dominate the market with over 99% market share, the OTT space is much more fragmented. Roku, AppleTV, Amazon FireTV, Xbox, PS4, Chromecast, Smart TVs, Apple iOS, and Android are just […]