3 Ways to Convert and Retain Your Enterprise App Users with Personalization

3 Ways to Convert and Retain Your Enterprise App Users with Personalization

With over 4.5 million apps available in leading app stores, enterprises are well aware of the competition in fighting for customers’ time to engage with their mobile product. The COVID-19 situation has only exacerbated this competition as digital touchpoints have become, in some cases, the only touchpoint a brand has with its customer.  For enterprises […]

Delivering on the Digital Demands of Your Customers

Delivering on the Digital Demands of Your Customers with Team Extensions

As businesses across the globe are adjusting to our new normal, many are experiencing an unprecedented growth phase, forcing them to ramp up digital initiatives to meet the demands of an increasingly remote society. Businesses in the entertainment, e-commerce, health tech, and fitness industries have been amongst the hardest hit, confronting waves of customer questions, […]

5 Key Benefits of Native Mobile App Development

Building a mobile app has become a top priority for many companies, but it’s often difficult to choose a development approach as the lines between the various options are becoming increasingly blurred. In our recent post, A Guide to Mobile App Development: Web vs. Native vs. Hybrid, we broke down the three options and outlined the pros […]

How to Use Mobile Push Notifications to Reduce App Churn

How to Use Mobile Push Notifications to Reduce App Churn

  In the early stages of a mobile app launch, rapid growth is a key priority. User acquisition builds a solid foundation for market success, and while acquisition remains an important metric throughout an app’s lifecycle, the emphasis should shift towards user retention for long-term traction. Arguably, building a loyal customer base is far more […]

How to Increase User Retention With Mobile App Onboarding

  Customer onboarding is a key contributor to finding success with mobile app development. Great customer onboarding not only lowers user abandonment rates but can also help encourage long-term success metrics like user retention and user lifetime value.    To increase user retention, mobile apps need to offer a seamless user experience, which involves design […]

[Infographic] 9 Common UX Design Mistakes to Avoid

[Infographic] 9 Common UX Design Mistakes to Avoid

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” Jared Spool With today’s exceedingly competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app […]

5 Ways to Conduct Better User Experience Research

5 Ways to Conduct Better User Experience Research

  To survive in today’s app market, enterprises must invest in websites, apps, and services rooted in exceptional user experience. Creating that experience involves practicing design thinking and begins by establishing an extensive understanding of your target users’ lives and unmet needs. The best way to go about gaining that understanding is simply by conducting […]

Why Mobile App Onboarding is a Central Component of UX Design

Why Mobile App Onboarding is a Central Component of UX Design

  A major part of mobile app development ocuses on designing a user experience (UX) that is intuitive and leaves users feeling satisfied with the overall interaction. However, designers often forget that while conducting research, mapping flows, and testing interfaces, users haven’t. Months of designing UX and UI may be for nothing if your users […]

How to Design a User-Centric Push Notifications Strategy

How to Design a User-Centric Push Notifications Strategy

  When users download an app for the first time, they receive several prompts to accept multiple permissions. The types of requests a user receives will vary depending on the nature of the app. Still, arguably the most crucial agreement a user can accept is to opt-in to mobile app push notifications. Successful products implement […]