Building a Custom Mobile App vs. Using An Off-The-Shelf Product

  A robust mobile strategy is critical for any business to win, retain, and grow customers, and improve its overall cost efficiency. However, many companies are often uncertain about how to proceed with mobile app development. The first, and arguably the most important question to ask is whether to build a custom mobile app or […]

How to Leverage Big Data Streaming Analytics for OTT Content Personalization

How to Leverage Big Data Streaming Analytics for OTT Content Personalization

The way we view and interact with content is far different today than it was a decade ago. The accelerated growth and acceptance of OTT and media streaming platforms, the rise of high-speed internet, and the proliferation of the smartphone culture have transformed viewing behavior. We can view content whenever and wherever we choose, and […]

Why is OTT Authentication Important for Security and Conversion?

The way broadcasters and content providers distribute content has drastically changed within the last couple of years. With a significant increase in audiences flocking to OTT platforms in the last year, the media industry has undoubtedly changed everyone’s leisure time. However, the sudden increase in users on OTT platforms has also increased a number of […]

3 OTT App Monetization Strategies to Grow Revenue and Retain viewers

The OTT streaming ecosystem is growing rapidly, and the pandemic has only accelerated consumer adoption to OTT. In 2020 alone, cable TV lost over 1.4 million subscribers.  For many broadcasters and content providers looking to cash in on this trend, the main question about getting their users to adopt a new platform to consume their […]

How to Increase User Engagement with Mobile App Gamification

This is an excerpt from our e-book: The Ultimate Guide To New Streaming & Media App Engagement Strategies. Download the full version here As the mobile app market continues to grow rapidly, it’s becoming harder for app developers and organizations to stand out amongst competitors and grab their share of the market space. In particular, […]

Pros and Cons to OTT React Native App Development

Cross-platform app development is now a major consideration for every OTT strategy, and for good reason.  Unlike traditional non-OTT app development, where Apple and Android dominate the market with over 99% market share, the OTT space is much more fragmented. Roku, AppleTV, Amazon FireTV, Xbox, PS4, Chromecast, Smart TVs, Apple iOS, and Android are just […]

Download: The Ultimate Guide To New Streaming & Media App Engagement Strategies

  If you’re a company in the media & entertainment space, then you know the 2020 global pandemic turned your whole business model on its head.  The pandemic only accelerated an inevitable trend: your audience wants more content, on any device and anytime. Millennials are cutting the cord at head-spinning rates, if they’ve ever even […]

Artificial Intelligence in Mobile Banking: Reshaping The Customer Experience

  Artificial intelligence (AI) in banking is not a new concept. The ability for machines to interact and learn to complete tasks previously done by humans goes back decades. The availability of data, open-source software, cloud computing, fast processing speeds, and the adoption of AI are contributing to a massive disruption of an industry that […]

YES Network Launches New Mobile App

YES Network has launched the YES App. The sports network collaborated with Clearbridge Mobile to deliver a daily digital destination for live game streaming and sports content for Yankees, Nets, NYCFC, and Liberty fans. The app — available on Android (mobile and tablet), iOS (mobile and tablet), Fire TV, Roku, Apple TV, Android TV, and […]

6 OTT Streaming Trends to Watch For in 2021 and Beyond

  While the pandemic may have slowed some industries down, the OTT industry has picked up speed. Streaming services and other OTT platforms for live sports and events streaming are booming. In this article, we are looking at six major OTT industry trends. For anyone looking to enter the OTT and streaming market, arming yourself […]