Pros and Cons to OTT React Native App Development

Cross-platform app development is now a major consideration for every OTT strategy, and for good reason.  Unlike traditional non-OTT app development, where Apple and Android dominate the market with over 99% market share, the OTT space is much more fragmented. Roku, AppleTV, Amazon FireTV, Xbox, PS4, Chromecast, Smart TVs, Apple iOS, and Android are just […]

Download: The Ultimate Guide To New Streaming & Media App Engagement Strategies

  If you’re a company in the media & entertainment space, then you know the 2020 global pandemic turned your whole business model on its head.  The pandemic only accelerated an inevitable trend: your audience wants more content, on any device and anytime. Millennials are cutting the cord at head-spinning rates, if they’ve ever even […]

Artificial Intelligence in Mobile Banking: Reshaping The Customer Experience

  Artificial intelligence (AI) in banking is not a new concept. The ability for machines to interact and learn to complete tasks previously done by humans goes back decades. The availability of data, open-source software, cloud computing, fast processing speeds, and the adoption of AI are contributing to a massive disruption of an industry that […]

YES Network Launches New Mobile App

YES Network has launched the YES App. The sports network collaborated with Clearbridge Mobile to deliver a daily digital destination for live game streaming and sports content for Yankees, Nets, NYCFC, and Liberty fans. The app — available on Android (mobile and tablet), iOS (mobile and tablet), Fire TV, Roku, Apple TV, Android TV, and […]

6 OTT Streaming Trends to Watch For in 2021 and Beyond

  While the pandemic may have slowed some industries down, the OTT industry has picked up speed. Streaming services and other OTT platforms for live sports and events streaming are booming. In this article, we are looking at six major OTT industry trends. For anyone looking to enter the OTT and streaming market, arming yourself […]

7 Key Predictions for the Future Of Voice Assistants and AI

When voice technology began to emerge in 2011 with the introduction of Siri, no one could have predicted that this novelty would become a driver for tech innovation. Now, a decade later, it’s estimated that every 1 in 4 U.S. adults own a smart speaker (i.e., Google Home, Amazon Echo) and eMarketer forecasts that nearly […]

How FinTech is Transforming The Insurance Industry

How FinTech is Transforming The Insurance Industry

  There are emerging mobile players in the insurance industry, and despite the industry’s complicated, firmly rooted environment, there is more opportunity than ever to introduce customer value with mobile solutions. Driven by the surfacing of FinTech and InsurTech startups, the insurance industry is amidst a systematic change in business operations, not unlike the transformation […]

Connected TV & Platform Fragmentation: Choosing a Platform for Your OTT App

  Unlike the traditional mobile app development world where Apple iOS and Google Android dominate over 99 percent of the global mobile OS market share, the world of OTT app development is much more fragmented.  When it comes to OTT apps, audiences aren’t loyal to one or two platforms or devices for everything; they use […]

50 Stats for Mobile App Growth and Success in 2021

Since the beginning of the pandemic, a significant change in consumer behavior worldwide has forced organizations across all verticals to re-evaluate their business models. As we all have begun to adapt to our new reality, it has become evident how important digital transformation has become. While this global lockdown brought a lot of uncertainty to […]

Mobile App Analytics: 5 Best Practices

In a previous article, we highlighted 12 mobile KPIs you need to be tracking to see more ROI. But, how do you go about gathering data for those KPIs? And once you’ve gathered that information, what do you do with it? This article will take a deeper dive into the world of mobile app analytics, […]