Clearbridge Mobile > Articles posted by Dan Kosir (Page 4)

Why Mobile App Deep Linking Matters

What is Mobile Deep Linking?   Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social...

The Top Mobile Shopping Issues Your Customers Are Facing

 It seems that retailers still have a long way to go to offer the mobile experiences that their customers expect. According to a February 2016 survey by MarketingCharts, based on 100,000 online shoppers, people are still facing a myriad of issues when it comes to mobile...

Download: A Retailer’s Guide to App Analytics

A Retailer's Guide To App Analytics: How To Use Data To Enhance The Shopping Experience Mobile apps are quickly becoming an essential part of retailers’ omnichannel strategy. They are proving their value as a medium to engage shoppers and enhance their experiences; and as a tool...

4 Reasons You’re Missing Product Deadlines

 Even with solid planning at project kick-off, experienced project teams with the necessary talent, and seemingly reasonable launch goals, many products still miss delivery deadlines. While this is a reality that’s more common than teams and stakeholders would like, there are steps that can effectively...

Using Video Metrics To Drive Product Evolution: QoS Metrics

 This is the third and final post in our Video Metrics Series In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track:Content/Business Objective Metrics QoE (Quality...