4 Things You Need to Know About OTT Media Services

In just a few short years, Over-The-Top services have grown from a niche streaming option, to one of the most popular ways to consume media. But what are OTT media services, and how do they work? If you’re like most media consumers in North America, and have a Netflix, Amazon Prime, or Disney+ subscription, you’ve […]

A Beginner’s Guide: POC vs Prototype vs MVP

Many companies struggle to decide if creating a proof of concept (POC), a prototype, a minimum viable product (MVP), or a combination, is the right way to approachmobile app development. Understanding and carrying out these three methods of mobile product validation properly can significantly improve the chances of winning investor buy-in and acquiring funding, reducing […]

Beacon Technology: What It Is & How It Works

Low cost, easy to use and install, and incredibly effective, beacon technology has become a popular way to engage with customers – especially in retail and marketing. Picture this: you step into a store to look at their shoe display, and suddenly you get a notification on your smartphone. You check it and discover a […]

The Benefits of Building a Minimum Viable Product (MVP)

What do highly successful apps like Spotify, Uber, and Instagram, have in common? They all have used a Minimum Viable Product (MVP) process, not only to test the viability of their respective products, but to build functionality. Through an MVP process, these apps gradually evolved over time, based on user testing data and feedback. Eventually, […]

9 Amazing Trends in Wearable Apps

Mobile app development is not only here to stay, it has become a critical element of how most of us interact with our phones, and beyond. But now wearable apps and devices are taking that interaction another step further. This new technological frontier offers tons of exciting new possibilities for wearable app development. While the […]

7 Key Predictions for the Future Of Voice Assistants and AI

When voice emerged in 2011 with Siri, no one could have predicted how it would drive tech innovation. Now, more than a decade later, it’s estimated that 35% of Americans over the age of 12 own at least one smart speaker (i.e., Google Home, Amazon Echo) and mobile users are three times more likely to […]

Mobile Commerce: Definition, Advantages & Disadvantages

Chances are, you’re one of the more than 6 billion people on the planet that owns a smartphone. You may even be reading this on a mobile device! As such, it’s safe to assume you already know how much of an impact that device has on your everyday life. These days, most of us – […]

[Infographic] A Guide to Mobile App Development: Web vs Native vs Hybrid

There are three main mobile app types you can explore for your mobile app development project: web, native and hybrid. Depending on your business objectives and overall product goals, this decision can make or break the success of your mobile strategy. Deciding to build your mobile product as either a web, native or hybrid app […]

ML & AI Mobile Apps: How to Integrate the Tech

Advancements in Machine Learning (ML) and Artificial Intelligence (AI) are transforming mobile app development. ML/AI mobile apps now have the power to understand speech, discern images, interpret gestures, and more. But more than that, they allow users to connect with the world around them in new and exciting ways. And users have embraced the new […]

Why Apps Fail: 6 Prominent Reasons & How To Avoid Them

Typically, a person will decide to download an app in only a few seconds. At the same time, the massive volume of apps available intensifies competition for user attention. As of May 2022, a combined total of 5.5 million apps are available between the Google Play Store and Apple’s App Store alone. So, in today’s […]