Clearbridge Mobile > Articles posted by Shiv Kamal

The Biggest Mobile Trends of 2015

Over the course of 2015, mobile continued to grow by leaps and bounds. This year saw a number of developments that laid the framework for an explosive 2016 and set the foundation for mobile to become a driver of growth and innovation in a number...

This Year in Connected TV: The Biggest Trends Of 2015

 In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for...

Why Off-The-Shelf Retail Apps May Not Be Right For Your Company

 The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive.However, from a long-term strategy perspective, the build vs. buy debate...

How Mobile Apps Are Driving OmniChannel Retailing

How Are Consumers Using Mobile to Shop?Brick and Mortar retailing still continues to dominate retail sales, however, the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omnichannel experience, they create one themselves. Consumers are now using mobile as...

Mobile Payment Transactions: BLE or NFC?

 The mobile payments and retail industries have been buzzing on the debate of which data transfer technology is best suited to carry out mobile transactions: BLE or NFC. On one side, companies such as PayPal and Apple are promoting BLE beacons to carry out contactless...

Think Beacons are only for Retail? Think Again.

 There has been a lot of talk about the Retail industry being revitalized by beacons. Beacon use cases for in-store journey mapping, and instant promotions have been displayed by retailers such as Macy’s and The Apple Store. The following industries have found unique ways to...

What Are Beacons and Who’s Using Them?

 Beacons are set to revitalize the retail industry. It is widely known that customers are already using their smartphones to shop while inside retail stores. Beacons will combine both the digital and in-store shopping experiences to bring value to customers (via instant push notifications and...