Case Study - Cambridge Global Payments App Development

The Cambridge Link Mobile App is a mobile solution for the FX trading and payments needs of businesses.

Cambridge Global Payments is a leading provider of integrated global payments technology and currency risk management solutions, operating across North America, Europe, and Australia. The company approached Clearbridge Mobile to create a solution that would allow its customers to leverage its services anytime, on-the-go directly from their mobile devices.

No mobile solution in the competitive fintech space
Establish an easy-to-use mobile app presence for specific user demographic of on-the-go business and finance executives
Create mobile experience that meets the FX trading and international payments needs of businesses
Remove friction points (calling in or faxing) in the trading and market order process
Equip customers with a tool that allows them to be more mobile

Cambridge partnered with Clearbridge to release Cambridge Link Mobile, a mobile FX trading and payments platform for iOS and Android. Rooted in user research to identify the needs and motivations of Cambridge customers, Cambridge Link offers:

Streamlined UX allowing users to conduct spot trades and market orders on the go
Simple user onboarding process
Access to important features – Spot Trades, Market Orders, Market News – from home screen
Reduced friction points in trading and market order process
Access to real-time market news and trends

The Cambridge Link Mobile app introduced an intuitive platform that gave Cambridge customers the ability to book FX trades and place market orders on-the-go; allowed Cambridge to outpace its competition in the mobile space; and earned Cambridge industry recognition with the 2017 Global Finance Innovators Award.

Learn how Clearbridge Mobile’s product design and app development services can help you build better mobile relationships with your customers. Start a conversation today.