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Lessons Learned: Developing For Tizen TV

The New Operating System With so many smart TV platforms having poor navigation and complicated UI, many users turn to Apple and Roku for a more user-friendly experience. Samsung’s Tizen is a new, flexible operating system developed by a community of developers, under an open source...

Using Video Metrics To Drive Product Evolution: QoS Metrics

  This is the third and final post in our Video Metrics Series   In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track: Content/Business Objective Metrics QoE (Quality...

This Year in Connected TV: The Biggest Trends Of 2015

  In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for...

Is The TV Everywhere Authentication “Problem” a Myth?

  Authentication – the login and verification process a subscriber completes to get access to content – has consistently been called out as a major barrier to TVE adoption by industry executives. The perception of TV Everywhere authentication as a key challenge is pervasive enough that...

OTT Devices Drive Online Ad Growth

  In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as...