Clearbridge Mobile > Media (Page 2)

OTT Devices Drive Online Ad Growth

 In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as...

6 Reasons OTT Content Will Dominate The Connected TV Market

 Over-the-top content – film and TV services delivered directly over the internet to connected devices – is a key part of the evolution of connected TV. The OTT market, already showing huge consumer uptake via providers like Netflix, Hulu, and Amazon, is expected to increase fourfold...

The Anatomy of The Perfect Media App [Slideshare]

 Your audience is changing. With more options than ever to watch content where they want, how they want, and when they want, viewers are no longer confined to the living room. The move away from the traditional cable model, commonly called cord-cutting, is a growing reality...

Moving Beyond Templates in Roku Development

 Roku – like the streaming media player industry more broadly – continues to gain popularity at an astounding pace. As of September 2014, Roku had already sold over 10 million units in the United States alone. With 50 million streaming media players forecasted to be...

App Monetization Strategies for TVE & Media

 Back in February, a House of Cards episode featured Frank Underwood playing a game called Monument Valley on his tablet. The effect of the feature was almost immediate, with the app jumping significantly in major app stores. But what if there was more to it? What...

Aereo: The Real TV Game Changer

 Over the last year as Hulu, Netflix, and Amazon Prime have continued to gain steam; another streaming service has taken the broadcast industry by storm, and can truly be regarded as the next disruptor. Aereo- a startup based out of New York City, works in similar...