Why Mobile App Deep Linking Matters
What is Mobile Deep Linking? Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and directs users to relevant […]
The Physical Web: Bringing IoT to The Masses
Last month, support for the Physical Web expanded to Google Chrome for Android devices. With over 800 million Android users now able to experience it (and existing support on iOS 8.0+), the Physical Web is an important step in bringing the Internet of Things (IoT) to a large base of consumers who hold the technology to access […]
Deliver Quickly, Deliver Often: Why App Submission is Only The Beginning
Shipping a product is a big benchmark, but initial release is just the beginning. Expecting an app to perform well, drive downloads, and have sustained usage without working to improve the product is a mistake that is all-too-common. The “publish and pray” approach has two major issues: it assumes that at launch, your […]
Building for Long-Term Success: The Principles of Sustainable App Development
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your mobile app, there are steps you can take […]
The Biggest Mobile Trends of 2015
Over the course of 2015, mobile continued to grow by leaps and bounds. This year saw a number of developments that laid the framework for an explosive 2016 and set the foundation for mobile to become a driver of growth and innovation in a number of key industries. While there are many mobile trends we […]
Why Enterprise Mobile Apps Fail
Many enterprises fail on their mobile app projects before a single line of code is even written. From the perspective of enterprise, failure isn’t defined by how many downloads or how much revenue an app generates, but where it falls short operationally: over budget, over time, scope creep, etc. Mobile: Does Anything […]
Ad Declaration Will Soon be Required for all Android Apps
Google has begun reaching out to developers asking them to declare if their apps include ads, a move that has extended last year’s Designed for Families ad-labelling initiative to all Google Play app download pages. After January 11, 2016, developers will no longer be able to make updates to their apps unless they have […]
The 8 Metrics You Should be Using to Track App Success
This is a guest post from app lifecycle management platform Localytics; a similar version was published on their blog. Nearly 25% of apps downloaded are never used more than once – up from 22% just two years ago. Creating an engaging user experience is becoming increasingly important as brands develop their mobile offerings […]
Building a Continuous Integration System
What is a Continuous Integration System? For those that don’t know, a CIS compiles a project, checks for errors, and distributes the app to the quality assurance and product teams for testing. If a problem occurs, the developer who made the last commit is contacted. This way everyone who wants to look at the […]
22 Technologies That Every Mobile Developer Needs To Know
Anyone with experience in mobile knows that the technology advances quickly. Anything from OS versions to new devices to emerging technologies are testament to this. Staying up-to-date is key to remaining competitive, for companies and developers alike. Every new mobile technology can pose a threat or open up new windows of opportunity. In […]
