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How Retail Apps Are Adding Value For Your Customers

  Retail apps are developing faster each year and entirely changing the shopping experience. They are becoming an important personal shopping tool for many consumers worldwide. Retailers are developing apps that appeal to consumers’ shopping needs such as product browsing, rewards points, suggestions, and even transactions....

The Top Mobile Shopping Issues Your Customers Are Facing

  It seems that retailers still have a long way to go to offer the mobile experiences that their customers expect.   According to a February 2016 survey by MarketingCharts, based on 100,000 online shoppers, people are still facing a myriad of issues when it comes to mobile...

Download: A Retailer’s Guide to App Analytics

A Retailer's Guide To App Analytics: How To Use Data To Enhance The Shopping Experience Mobile apps are quickly becoming an essential part of retailers’ omnichannel strategy. They are proving their value as a medium to engage shoppers and enhance their experiences; and as a tool...

Retail Shoppers Are Demanding Mobile Apps – Here’s Why

  Many argue that apps are unnecessary for retailers because customers simply don’t want them. The success of apps for large brands like Walmart, Kohl’s, Nordstrom, and Starbucks, as well as a myriad of retail app usage statistics, tell a different story:   The typical app visitor...

How Mobile Apps Can Increase Operational Efficiency In-Store

  Much of the focus surrounding mobile apps has been on generating revenue outside of physical retail locations. But often overlooked is the ability of mobile apps to significantly enhance the performance of brick-and-mortar retail stores, both operationally and revenue-wise.   At Clearbridge we have a wealth of...

How Retail Apps Are Attracting The Millennial Shopper

  With $200 billion in annual buying power and representing almost a quarter of the US population, it’s easy to see why millennials are such a coveted group for retailers. Given the potential for revenue, many retailers are putting an increased focus on more effectively engaging...

How Retailers Can Leverage Mobile Apps During The Holidays

  The world’s top retailers have already realized the critical role mobile plays in the omnichannel experience. While brick-and-mortar sales still represent the majority of revenue, mobile is essential to marketing, sales, and operations.   Retail mobile apps are a key part in this shift, with shopping app...

Why Off-The-Shelf Retail Apps May Not Be Right For Your Company

  The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive. However, from a long-term strategy perspective, the build vs. buy debate...

Why Retailers Need to Pay Attention to Mobile Personalization

  Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king.   The key to boosting the customer experience? Personalization.   On a high...

How Mobile Apps Are Driving OmniChannel Retailing

How Are Consumers Using Mobile to Shop? Brick and Mortar retailing still continues to dominate retail sales, however, the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omnichannel experience, they create one themselves. Consumers are now using mobile as...