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USA Today

Flagship apps for Blackberry 10 and Android platforms

Client

USA Today, a multi-platform news and information media company.

Challenge
  • Extend USA Today brand to additional platforms
  • Maintain existing brand identity and performance
  • Leverage existing backend system
Solution
  • Web-based app with native-like performance for Blackberry 10 and USA Today flagship Android app
  • Worked with existing HTML and API services
  • News, Weather, Sports, Multimedia, Ad Integration
Benefits
  • Save on total costs of ownership (existing backend)
  • First move on the Blackberry 10 platform
  • Expand user base for both BB and Android platforms
  • Generate additional advertising revenue

“Clearbridge Mobile works well with our team, and they are quite friendly. I’ve been pleased with the development staffers that they provided us. Their team is easy to get on the phone and work on a problem if there is one. They do well working with our staff.”

Former Vice President of Product Development,
USA Today/Gannett