ParticipACTION Partners with Clearbridge to Launch the Active App for Everyone
Think Better. Work Better. Create Better. The benefits of physical activity extend far beyond weight loss, and in fact, Everything gets better when you get active.
Today, ParticipACTION announced the launch of its first-ever mobile app available for download on iOS and Android. In collaboration with Clearbridge Mobile and GALE, ParticipACTION introduced a data-driven mobile platform emphasizing the multi-faceted benefits of physical activity aimed at empowering Canadians to sit less and move more.
Users of the mobile app are given a customized activity goal based on current physical activity levels, and earn entries into weekly, monthly and quarterly draws for tracking activity and consuming entertaining and educational how-to content. The ParticipACTION app is dramatically reshaping what it means to live an active life, and pushes for a cultural shift in how Canadians incorporate physical activity into their everyday routine. The mobile app provides creative ways to incorporate fun and customized physical activity into a user’s day so they can achieve their Better, whatever that may be. The app is more than an activity tracker, it helps users overcome obstacles, and form healthy habits, nudging them towards a more active lifestyle.
“Physical activity has been largely engineered out of our day-to-day life. Time constraints, connectivity, and other barriers mean that it’s more challenging than ever before to move enough to stay healthy. The ParticipAction app is a way for us to support Canadians to be a little more active each day, by accessing them where we know they are – on their mobile devices.”
Elio Antunes, President & CEO, ParticipACTION
With the vision of creating a Canada where physical activity is a vital part of everyday life, ParticipACTION approached Clearbridge with the goal of building an intuitive mobile presence for Canadians.
Specifically, ParticipACTION was looking to engage users with a physical activity app that pushes for a nationwide behavioural change and accomplishes the following:
- Encourage Canadians to be more active on a daily basis
- Capture and present users’ progress towards personal goals easily and in a meaningful way to motivate continued activity
- Present engaging examples of physical activity as video and other customized content
- Educate users of the benefits of physical activity that contribute to a positive lifestyle beyond weight loss
- Help users set attainable goals as the first step towards leading a more active lifestyle
As well, ParticipACTION needed a platform that could accurately capture data to measure the app’s impact on the overall goal of increasing physical activity nationwide.
“ParticipACTION’s vision to create a nation where we all sit less and move more is a movement that deserves awareness because Canadian inactivity has reached an all-time high. This is a cause that resonates with us at Clearbridge Mobile; we want to create mobile products that encourage healthy lifestyles, both physical and mental, rather than perpetuate this pervasive public health problem. The ParticipACTION project was an excellent way to stay committed to this mentality.”
Deepak Chopra, Co-Founder & CEO, Clearbridge Mobile
ParticipACTION is a national non-profit organization whose mission is to help Canadians sit less and move more. Originally established in 1971, ParticipACTION works with its partners, which include sport, physical activity, recreation organizations, government, and corporate sponsors, to make physical activity a vital part of everyday life. They envision a Canada where physical activity is a vital part of an everyday lifestyle’ by creating innovative initiatives and thought leadership.
GALE is a business agency that, through its delivery of solutions and services, has a reputation for changing the trajectory of a brands performance. Bringing together the strongest aspects of the agency and consultancy models, GALE supports clients through data and insights platforms including ASK GALE and ALCHEMY. The agency currently has offices in New York, Toronto, Singapore and Bangalore. For additional information, please visit http://gale.agency. GALE’s clients include: BMW, BMO, MGM, Goldman Sachs, and T-Mobile.
Download the ParticipACTION app on the App Store and Google Play Store today to see how Everything gets better when you get active.