The product strategy component of mobile app development focuses on creating mobile strategies, establishing product parameters, and defining the scope and requirements for each project on a case-by-case basis. In this phase, we take advantage of insights, internal expertise, current trends, and proven successful strategy in order to define the perfect solution for our clients. Our approach typically includes the following aspects:
- Analysis of insights and mobile trends pertinent to client industries
- Engagement with clients to determine goals and challenges
- Initial assessment of needs and requirements using user and stakeholder perspectives
- Determination of business logic
- Mobile strategy, goal setting, distribution and marketing planning
We complete these steps by working closely with our clients to better understand project expectations and needs, which allows us to define and craft the mobile solution that best addresses their objectives. The solution defined in this phase is used to create tasks for the design and development phases.