Clearbridge Mobile > Mobile App Development  > A Strategic Guide to Enterprise Mobility

A Strategic Guide to Enterprise Mobility

 

In 2017, there’s a new sense of urgency for Enterprise Mobility initiatives. Enterprises aren’t just in competition with each other, but with an increasing number of mobile-first companies that are disrupting industries and capturing market share. In today’s competitive market, enterprises must make mobile a priority or risk losing customers and revenue.

 

We put together an all-encompassing guide to everything you need to know about enterprise mobility:

5 Major Mobile App Budgeting Mistakes

 

From our experience, the biggest mobile app budgeting mistakes people make are:

  1. Ignoring backend development/infrastructure needs
  2. Misunderstanding the differences between apps and websites
  3. Failing to consider the cross-department involvement required for delivery and ongoing success
  4. Not having enough marketing budget to promote content and educate customers about the mobile app
  5. Not having a plan for updates to meet customer demands after the initial app launch

 

This article will help you prepare a budgeting framework that will allow you to sustain and improve your product in alignment with your overall mobile strategy.

READ ARTICLE

Mobile App Development Budgeting

App Delivery: Partnering With a Firm vs. In-House Development

 

This article examines the different mobile app delivery models based on:

  1. Both the advantages and disadvantages of in-house development & outsourcing 
  2. Defining goals and objectives before deciding on delivery models
  3. A breakdown of 4 different mobile app delivery models and how to determine which is right for your organization

Rather than thinking of outsourcing vs. in-house development, you should understand the specific needs of your organization, identify where the gaps and barriers to successful delivery lie, and select a delivery model that best addresses them.

READ ARTICLE

 

Key Challenges in Enterprise Mobile App Development: Employee-Facing Apps

 

Enterprise mobile apps can mean either employee-facing apps – which typically focus on the mobile workforce and operational improvements – or customer-facing apps, though these two often overlap and work together.

The focus of this 2-part article series will be on enterprise mobile apps, which according to Enterprise Mobility Exchange, is the biggest focus of enterprise investment in mobility solutions. This post, in particular, focuses on the key challenges faced in the development and delivery of employee-facing enterprise mobile apps, and how these challenges can be addressed when executing a broader mobile strategy.

READ ARTICLE

 

Enterprise Mobility Report

Key Challenges in Enterprise Mobile App Development: Customer-Facing Apps

 

This is the second of two articles on the key challenges of enterprise mobile app development. Customer-facing enterprise apps carry similar challenges you would face when creating employee-facing apps, but with notable differences. This article looks specifically at the biggest barriers to successful deployment that organizations face when creating enterprise mobile apps meant for their customers rather than internal use.

Tackling challenges for customer-facing apps means addressing them early and including the risks in your mobile strategy to ensure they don’t affect product delivery and success.

READ MORE

 

Mobile App Retail Shopper

How to Drive Continuous Success With a Post-Launch Mobile App Strategy

 

What happens after you launch your app? Mobile app development is not just a one-and-done: success requires a broader product vision and a sustainable strategy.

We look at the different post-launch approaches and provide recommendations on how to best address the challenges of sustained success after initial launch. Specifically, we will look at important considerations such as:

  • What will happen after launch? What are we going to do post-launch to gain a competitive advantage?
  • How will we handle maintenance, crashes, bugs, etc?
  • How will we measure and assess performance?
  • What about additional features or roadmap items?
  • How will we ensure continuous delivery and improvement to attract, retain, and engage users?

 

READ ARTICLE

 

Strategic Mobile App Development Planning

 

How to Transition to a New Mobile App Development Firm

 

There are a number of reasons that you may need to switch your mobile app development firm. The most common for having to undergo this transition include:

  • Current vendor performance – they are not providing the level of quality and attention needed
  • Inability to scale with your business – they may not be able to scale with your needs and keep up with the market
  • Value – you have done an assessment of the value and believe there are better options for your organization
  • Offshore vs. Local – your current vendor is offshore, and your business now needs a local or onshore vendor
  • Your current vendor may have changed their business model

 

Enterprise Mobility Planning

 

This article is going to teach you how to transition successfully to a new mobile app development firm, in a way that will mitigate risks to your product.

READ ARTICLE

 

 

Getting started with enterprise mobile app development? Download our free resources:

  1. Minimum Viable Product (MVP) Template
  2. Request for Proposal (RFP) Template
  3. Product Requirements Document (PRD) Template

 

 

New Call-to-action

 

 

Sanjay Malhotra
Sanjay Malhotra

Co-Founder & CTO