7 Key Predictions for the Future Of Voice Assistants and AI

When voice technology began to emerge in 2011 with the introduction of Siri, no one could have predicted that this novelty would become a driver for tech innovation. Now, a decade later, it’s estimated that every 1 in 4 U.S. adults own a smart speaker (i.e., Google Home, Amazon Echo) and eMarketer forecasts that nearly […]

5 Mistakes Enterprises Make Outsourcing Mobile App Development

  In many ways, mobile app development can transform business operations by delivering an engaging and effective way to interact with consumers. Over time, millions of smart, well-designed apps have allowed businesses to accomplish what was previously unimaginable; however, challenges arise when you have an exceptional idea, but lack the skill set to make it […]

How to Use Mobile Push Notifications to Reduce App Churn

How to Use Mobile Push Notifications to Reduce App Churn

  In the early stages of a mobile app launch, rapid growth is a key priority. User acquisition builds a solid foundation for market success, and while acquisition remains an important metric throughout an app’s lifecycle, the emphasis should shift towards user retention for long-term traction. Arguably, building a loyal customer base is far more […]

How to Increase User Retention With Mobile App Onboarding

  Customer onboarding is a key contributor to finding success with mobile app development. Great customer onboarding not only lowers user abandonment rates but can also help encourage long-term success metrics like user retention and user lifetime value.    To increase user retention, mobile apps need to offer a seamless user experience, which involves design […]

How to Write an Effective Mobile App Product Requirements Document

How to build a mobile product requirements document

Great ideas are not in short demand. Every business has its sights on being the next Uber or Airbnb. However, the reality is that this is no simple task. If you want to create a product that sells, you need to build something that addresses the apparent and not so apparent needs of your audience. […]

4 Essential Success Criteria for New Mobile Product Development

  Organizations, of all kinds, from emerging startups to long-established enterprises all contend with the proliferation of mobile app development. Customer expectations are shifting. The mobile user demands convenience and they want instant access to information. At the same time, users want the ability to explore options, regardless of where or when. More importantly, customers […]

Mobile App Vs. Mobile Website: A UX Comparison – Which Is The Better Option?

Mobile App Vs. Mobile Website: A UX Comparison - Which Is The Better Option?

Approximately half of web traffic worldwide comes from a mobile device. In the first quarter of 2020, mobile devices (excluding tablets) generated 51.92 percent of global website traffic. Since 2017 this number has remained stable around 50 percent; however, with many organizations currently accelerating digital initiatives, moving to digital models of business exclusively, the rollout […]

How to Choose the Best Features for Your Mobile App

  For the first version of your mobile app, you want to build a simple and intuitive user experience. Any feature that disrupts the intuitiveness of the experience is not worth having.    Your app needs to fill a gap in the user’s life – it needs to serve a clear purpose – but it […]

How to Choose The Right Mobile App Monetization Strategy

  App monetization refers to how a business can leverage a user-base to earn money from their respective mobile app. While many enterprises wish that developing and launching a mobile application will result in instant revenue, this is far from reality. Unfortunately, the process is much more complicated than that. With over 1.8 million apps […]

5 Methods For Increasing App Engagement & User Retention

It’s easy to assume that user acquisition is the central metric for determining mobile app success, but without active users, high download rates won’t yield any business value. Brands are spending an enormous amount of money acquiring users; however, it only begins here. After acquiring users, the value is in engaging and retaining them.  Mobile […]