AirBnB Wasn’t Built In A Day: Lessons On Mobile App Scope
Think building everything on your app wish list for initial launch is a good idea? You may want to think again. All of the heavy hitters – AirBnB, Uber, Spotify, etc. – didn’t do this, and for good reason. More often than not, it is a massive waste of time and money. […]
How to Optimize Your App Store Listing to Boost Conversions
In order for an app to receive a high number of downloads, it has to stand out. In the current app market, unless an app has been featured in the “Recommended” section by the Apple editors or has secured a rank in the Top 10 through tens of thousands of downloads, the chances of […]
A Strategic Guide to Enterprise Mobility
In 2017, there’s a new sense of urgency for Enterprise Mobility initiatives. Enterprises aren’t just in competition with each other, but with an increasing number of mobile-first companies that are disrupting industries and capturing market share. In today’s competitive market, enterprises must make mobile a priority or risk losing customers and revenue. We […]
2017 Trends in Enterprise Mobility [Infographic]
Enterprise mobility has been on the radar of organizations for a while, yet for many, it has been a roadmap item rather than a priority. Mobile projects have been delayed, viewed as unimportant, or deemed “nice-to-haves.” Moving into 2017, there’s a new sense of urgency. Enterprises are no longer just in competition with […]
7 Key Benefits of Mobile App Deep Linking
Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and directs users to relevant content, as opposed to your app’s […]
How to Ensure Long-Term Success for Your Mobile App
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your mobile app, there are steps you […]
The 4-Step Process for a Worry Free Mobile A/B Test
If you’re new to mobile marketing, A/B testing can be a little bit intimidating. There’s a lot of information out there — experts study articles on who to target and what you should A/B test, but beginners might have a hard time getting started. How do I run my first A/B test? And how can […]
Never Lose Users Again: Secrets to Better App Retention
User retention is a big problem for mobile teams. The average cost-per-install is steep enough already, currently sitting at $2/user. Furthermore, Leanplum’s latest data science report revealed an even more sobering statistic: the average retention rate is 21 percent on day one, and only 1.89 percent by day 90. The effective cost of acquisition […]
How to Build The Ultimate Go-to-Market Strategy [Slideshare]
How To Build The Ultimate Go-To-Market Strategy For Your App from Clearbridge Mobile Transcript: How to Build The Ultimate Go-to-Market Strategy SUCCESS IN THE APP MARKET Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only take you so far. The reality is that […]
Download: How to Build The Ultimate Go-to-Market Strategy For Your App
The majority of apps fail, regardless of the type of app, the company that releases it, or how good the idea behind it is. In fact, Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers through 2018. The reasons for failure vary, […]
