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Clearbridge Mobile > Posts tagged "Beacon"

How Retailers Can Leverage Mobile Apps During The Holidays

 The world’s top retailers have already realized the critical role mobile plays in the omnichannel experience. While brick-and-mortar sales still represent the majority of revenue, mobile is essential to marketing, sales, and operations. Retail mobile apps are a key part in this shift, with shopping app...

Why Retailers Need to Pay Attention to Mobile Personalization

 Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king. The key to boosting the customer experience? Personalization. On a high...

How Mobile Apps Are Driving OmniChannel Retailing

How Are Consumers Using Mobile to Shop?Brick and Mortar retailing still continues to dominate retail sales, however, the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omnichannel experience, they create one themselves. Consumers are now using mobile as...

How Beacons Can Boost Your Retail Sales

 With practices like showrooming negatively impacting physical sales, retailers have been thinking beyond brick-and-mortar to offer more powerful, multi-channel experiences to engage customers and drive business. Mobile has been a large part of the strategy as m-commerce solutions have proven to be both viable and...

Think Beacons are only for Retail? Think Again.

 There has been a lot of talk about the Retail industry being revitalized by beacons. Beacon use cases for in-store journey mapping, and instant promotions have been displayed by retailers such as Macy’s and The Apple Store. The following industries have found unique ways to...

What Are Beacons and Who’s Using Them?

 Beacons are set to revitalize the retail industry. It is widely known that customers are already using their smartphones to shop while inside retail stores. Beacons will combine both the digital and in-store shopping experiences to bring value to customers (via instant push notifications and...