Daydream and VR: Why The Industry is Growing Faster Than Expected

  There’s been a lot of conversation about what’s to come for virtual reality. Daydream was showcased at the 2016 Google I/O conference just last month, suggesting that VR might become more widely accessible to consumers sooner than many expected. With basic (Google Cardboard), high-end (Oculus Rift, HTC Vive), and soon middle-market (Daydream-enabled devices) options […]

The “Cord-Nevers”: How Millennials Are Driving The Mobile Video Revolution

  “For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time” – Ooyala Global Video Index Q4 2015   While cord-cutter has been a common industry term ever since people started moving away from […]

Using Video Metrics To Drive Product Evolution: QoS Metrics

  This is the third and final post in our Video Metrics Series   In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) […]

Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics

  This is the second post of our three-part Video Metrics Series.       In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories:   Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics   Part one of […]

Using Video Metrics to Drive Product Evolution: Content & Business Metrics

  This is the first of three posts in our Video Metrics Series.   For media and content providers, video playback metrics are integral to improving products, retaining and growing user base, and opening up new opportunities for monetization. As is true of analytics across the board, data collection is iterative, allowing you to learn […]

This Year in Connected TV: The Biggest Trends Of 2015

  In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for media and broadcasting. Consumers cut the cord at an […]

Overcoming tvOS Development Challenges: Focus, Animations, and Search

  We’ve been flexing our tvOS development muscles on a number of projects over the past 2 months, and have identified a few common challenges that come with the territory. From our experience with tvOS, the aspects that presented the biggest obstacles were parallax animations, learning the focus engine, and implementing more accessible search functionality.   […]

Contextual Content: Using Video Overlay Ads to Improve User Experience

  Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because your video ads are intrusive and affect the experience, […]

6 Things to Consider When Building tvOS Apps for Apple TV [Infographic]

  With the introduction of tvOS and App Store on Apple TV, building apps for the platform has become less complex. Developers will find tvOS familiar, as it uses many of the same frameworks and APIs as iOS. And with the App Store, the submission process has become a lot simpler.   That said, there […]

OTT Devices Drive Online Ad Growth

  In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as consumer uptake of over-the-top grows. According to Freewheel’s Q2 […]