5 Methods For Increasing App Engagement & User Retention

It’s easy to assume that user acquisition is the central metric for determining mobile app success, but without active users, high download rates won’t yield any business value. Brands are spending an enormous amount of money acquiring users; however, it only begins here. After acquiring users, the value is in engaging and retaining them.  Mobile […]

Experts Share 5 High-Priority Mobile App Development Trends For 2020

  Over the past year, the commercial mobile app market witnessed just over 28 billion downloads, which is a year-over-year increase of 11.5 percent. This industry growth trend proves that even after a decade, mobile app development is still very much in demand. However, enhanced mobility is driving an undeniable shift in how companies manage […]

How to Perform A/B Testing on Your App Store Listing

  A mobile app user decides whether or not to download an app in only a few seconds. These critical few seconds don’t afford marketers much leeway to tell an app’s story, let alone convey its unique value proposition.   We often write about why you need to plan marketing initiatives before mobile app development, […]

How To Use Mobile App ASO And SEO For Your App Promotion

  With the proliferation of the internet and numerous powerful online promotion techniques, creating and distributing an excellent app is now an option to many. However, this also makes the digital landscape fiercer for mobile app publishers. Today, when promoting your app, you’re competing with 3.8 million Android apps and over 2 million iOS apps. […]