Call Us 1-647-361-8401

Clearbridge Mobile > Posts tagged "TV Everywhere"

This Year in Connected TV: The Biggest Trends Of 2015

  In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for...

Is The TV Everywhere Authentication “Problem” a Myth?

  Authentication – the login and verification process a subscriber completes to get access to content – has consistently been called out as a major barrier to TVE adoption by industry executives. The perception of TV Everywhere authentication as a key challenge is pervasive enough that...

OTT Devices Drive Online Ad Growth

  In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as...

6 Reasons OTT Content Will Dominate The Connected TV Market

  Over-the-top content – film and TV services delivered directly over the internet to connected devices – is a key part of the evolution of connected TV.   The OTT market, already showing huge consumer uptake via providers like Netflix, Hulu, and Amazon, is expected to increase fourfold...

The Anatomy of The Perfect Media App [Slideshare]

  Your audience is changing.   With more options than ever to watch content where they want, how they want, and when they want, viewers are no longer confined to the living room.   The move away from the traditional cable model, commonly called cord-cutting, is a growing reality...