6 OTT Streaming Trends to Watch For in 2021 and Beyond
While the pandemic may have slowed some industries down, the OTT industry has picked up speed. Streaming services and other OTT platforms for live sports and events streaming are booming. In this article, we are looking at six major OTT industry trends. For anyone looking to enter the OTT and streaming market, arming yourself […]
How Millennial “Cord-Nevers” Are Transforming The Mobile Video Revolution
“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time.” – Ooyala Global Video Index Q4 2015 While “cord-cutter” has been a common industry term ever since people started moving away from traditional […]
OTT Content: The Outlook for the Connected TV Market in 2017
Over-the-top content – film and TV services delivered directly over the Internet to connected devices – is a key part of the evolution of connected TV. The OTT market, already showing huge consumer uptake via providers like Netflix, Hulu, and Amazon is expected to increase fourfold by 2019, with OTT subscription forecasted to […]
The “Cord-Nevers”: How Millennials Are Driving The Mobile Video Revolution
“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time” – Ooyala Global Video Index Q4 2015 While cord-cutter has been a common industry term ever since people started moving away from […]
Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics
This is the second post of our three-part Video Metrics Series. In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics Part one of […]
This Year in Connected TV: The Biggest Trends Of 2015
In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for media and broadcasting. Consumers cut the cord at an […]
Contextual Content: Using Video Overlay Ads to Improve User Experience
Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because your video ads are intrusive and affect the experience, […]
OTT Devices Drive Online Ad Growth
In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as consumer uptake of over-the-top grows. According to Freewheel’s Q2 […]
The Anatomy of The Perfect Media App [Slideshare]
Your audience is changing. With more options than ever to watch content where they want, how they want, and when they want, viewers are no longer confined to the living room. The move away from the traditional cable model, commonly called cord-cutting, is a growing reality that broadcasters and content providers of […]
Moving Beyond Templates in Roku Development
Roku – like the streaming media player industry more broadly – continues to gain popularity at an astounding pace. As of September 2014, Roku had already sold over 10 million units in the United States alone. With 50 million streaming media players forecasted to be sold globally by 2017 and Roku leading the charge, […]
