Why is OTT Authentication Important for Security and Conversion?

The way broadcasters and content providers distribute content has drastically changed within the last couple of years. With a significant increase in audiences flocking to OTT platforms in the last year, the media industry has undoubtedly changed everyone’s leisure time. However, the sudden increase in users on OTT platforms has also increased a number of […]

What Is SVOD: A Guide To Subscription Video On Demand

Transactional Video on Demand, Premium Video on Demand, Subscription Video on Demand, and new AVOD/SVOD hybrid platforms are engaged in a street fight these days for online audiences. This is the second article in our series exploring the different digital entertainment delivery platforms. We are exploring the entertainment on demand world we live in today, one […]

50 Stats for Mobile App Growth and Success in 2021

Since the beginning of the pandemic, a significant change in consumer behavior worldwide has forced organizations across all verticals to re-evaluate their business models. As we all have begun to adapt to our new reality, it has become evident how important digital transformation has become. While this global lockdown brought a lot of uncertainty to […]

How to Evaluate an App + FREE Mobile App Assessment Download

Mobile App Assessment

Most of the world’s largest enterprises have an app in one or both of today’s major app stores, yet; many fail to see the ROI they had expected to come from implementing an application into their mobile strategy. Sadly, 75% of apps are only used once after being downloaded, then never used again. But why […]

3 Common Mobile Personalization Mistakes You Need To Avoid

3 Common Mobile Personalization Mistakes You Need To Avoid

Consumers have been creating their own omnichannel experiences, going online, and using mobile apps on their journey to making purchases for an extended period. Our current circumstances have only accelerated this phenomenon even more. As consumers continue to engage with brands through digital touchpoints more than ever before, they increasingly expect these digital experiences to […]

3 Ways to Convert and Retain Your Enterprise App Users with Personalization

3 Ways to Convert and Retain Your Enterprise App Users with Personalization

With over 4.5 million apps available in leading app stores, enterprises are well aware of the competition in fighting for customers’ time to engage with their mobile product. The COVID-19 situation has only exacerbated this competition as digital touchpoints have become, in some cases, the only touchpoint a brand has with its customer.  For enterprises […]

Delivering on the Digital Demands of Your Customers

Delivering on the Digital Demands of Your Customers with Team Extensions

As businesses across the globe are adjusting to our new normal, many are experiencing an unprecedented growth phase, forcing them to ramp up digital initiatives to meet the demands of an increasingly remote society. Businesses in the entertainment, e-commerce, health tech, and fitness industries have been amongst the hardest hit, confronting waves of customer questions, […]

5 Ways to Conduct Better User Experience Research

5 Ways to Conduct Better User Experience Research

  To survive in today’s app market, enterprises must invest in websites, apps, and services rooted in exceptional user experience. Creating that experience involves practicing design thinking and begins by establishing an extensive understanding of your target users’ lives and unmet needs. The best way to go about gaining that understanding is simply by conducting […]

Managing Mobile App Development Costs: Three Other Costs To Consider

  A lot goes into successful mobile app development; research, planning, communication, the actual coding of the app, marketing the product, and continued maintenance amongst other things. Considering all of the moving parts, different skill sets, teams, and talents required, it’s no surprise that mobile app development is a costly investment.    Often before investing […]

How to Create a Budget for Your Mobile App Development Project

  When businesses first consider large-scale investments like mobile app development, the cost is often one of the most important deciding factors in whether a project will get the proverbial “green light.” However, like many large-scale investments, mobile app development is highly customizable and thus there is no one size fits all when it comes […]