Dynacare | Patient Health Tracking & Monitoring App

The Dynacare Plus app is a mobile solution that empowers Canadians to better manage their health by setting health goals, tracking lab results, and managing personal health records.

Dynacare | Patient Health Tracking & Monitoring App

The Dynacare Plus app is a mobile solution that empowers Canadians to better manage their health by setting health goals, tracking lab results, and managing personal health records.

Client Challenge

Dynacare is one of Canada’s most significant health solutions companies, serving over 10 million Canadians. They approached Clearbridge Mobile to help them redesign and relaunch the Dynacare Plus mobile app, an existing patient-facing application that allowed users to access their lab results and health data. Dynacare was facing several challenges with the current application: 

Client Challenge

Dynacare is one of Canada’s most significant health solutions companies, serving over 10 million Canadians. They approached Clearbridge Mobile to help them redesign and relaunch the Dynacare Plus mobile app, an existing patient-facing application that allowed users to access their lab results and health data. Dynacare was facing several challenges with the current application: 

Other challenges that needed to be addressed when relaunching the Dynacare Plus app included:

Our Approach To Solving Dynacare's Challenges

  1. Focus on the user experience
The existing Dynacare Plus mobile application required a revamp to its user experience to modernize its look, navigation and app flows, and user onboarding experience. We worked closely with Dynacare in our intensive Design and Discovery phase to identify improvement areas and recommend mobile best practices to provide patients with an easy-to-use experience with an updated UI, simplified navigation, user onboarding, and intuitive user flows.

  1. Use of intuitive design elements allowing users to understand their results better
Medical results and information can often be challenging for the average user to decipher and understand. Therefore, the development of our app was heavily focused on user experience, presenting medical information and lab results in a simple and understandable format. We used color identifiers to help clients visually and intuitively identify what their lab results mean, and indicate the implications of test results in relation to healthy standards. We also included thread-line and chart features to help users track and monitor their health over time.

  1. Address operational inefficiencies 
One issue flagged during our engagement with Dynacare was customer support’s impact when users forgot passwords or were otherwise locked out of their Dyncare Plus accounts, which required customers to contact the call center. We created features to offer users a self-serve option directly from the app, eliminating the need for them to call into Dynacare support when locked out of their accounts.

  1. Leverage app analytics to drive product decisions
Despite a relatively large existing user base, the in-market mobile product didn’t have analytics. We implemented an analytics system that allows Dynacare to track how users interact with the app to gain insights into problem and success areas and make data-backed product decisions for future iterations.
 
  1. Security-minded design and development
The Dynacare Plus relaunch needed to continue to provide the robust security offered by the original app, adhering to regulations concerning patient data and its presentation. Rigorous penetration testing was conducted to identify any vulnerabilities to ensure the safety of data and user privacy.

  1. Interactive and engaging user experience
Dynacare Plus operates on a subscription-based model, with users renewing yearly. One of Dynacare’s goals was to create a more interactive and engaging user experience to encourage regular usage and subscription renewals. To accomplish this goal, we implemented features like Apple Health and Google Fit integration, push notifications, and health and wellness content on top of lab results and personal health records.

Our Solution

Dynacare and Clearbridge Mobile partnered to launch a new mobile Dynacare Plus experience for iOS and Android. Based on a very strong user experience, we delivered a secure cloud-based infrastructure and scalable architecture to enable a more accessible addition of functionality in future releases.

These were our services offered:

Our Solution

Dynacare and Clearbridge Mobile partnered to launch a new mobile Dynacare Plus experience for iOS and Android. Based on a very strong user experience, we delivered a secure cloud-based infrastructure and scalable architecture to enable a more accessible addition of functionality in future releases.

These were our services offered:

The Results

We revamped and rebuilt the Dynacare Plus app, providing patients with an intuitive and personalized experience that became a strong mobile foundation for Dynacare to build their Dynacare Plus business line.

Key accomplishments of the mobile app include:

Due to the product’s success, our continuous collaboration with Dynacare to date has resulted in further compacts to throw revenue growth on this digital product.

The Results

We revamped and rebuilt the Dynacare Plus app, providing patients with an intuitive and personalized experience that became a strong mobile foundation for Dynacare to build their Dynacare Plus business line.

Key accomplishments of the mobile app include:

Due to the product’s success, our continuous collaboration with Dynacare to date has resulted in further compacts to throw revenue growth on this digital product.

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