ParticipACTION is the app that makes it easy to sit less and move more. Now available in Canada for iOS and Android.
ParticipACTION is a national non-profit organization whose mission is to help Canadians sit less and move more. They approached Clearbridge Mobile to help create a mobile app that would achieve this objective through research and innovative user engagement initiatives. The main goals of the mobile product were:
ParticipACTION partnered with Clearbridge Mobile and GALE to create a mobile platform emphasizing the benefits of physical activity and aimed at empowering Canadians to sit less and move more. Research-based and rooted in behavior change science, the ParticipACTION app is reshaping what it means to live an active life, pushing for a cultural shift in how Canadians incorporate physical activity into their everyday routine.
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“Physical activity has been largely engineered out of our day-to-day life. Time constraints, connectivity, and other barriers mean that it’s more challenging than ever before to move enough to stay healthy. The ParticipAction app is a way for us to support Canadians to be a little more active each day, by accessing them where we know they are – on their mobile devices.”
Elio Antunes, President & CEO, ParticipACTION