How to Build an App For Your Brand: From Concept to Delivery
This ebook provides an end-to-end account of how to create a successful mobile app business, encompassing the business plan, development approach, and delivery methods.
Transforming an idea into an actionable business strategy, covering areas from product definition, monetization, marketing, and budgeting.
How to approach design and development planning and execution, including choosing platforms, user experience and prototyping, development approaches, and testing frameworks.
How to build a delivery and maintenance strategy to ensure long-term success beyond initial product launch.