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Cambridge Global Payments | Cambridge Link

The Cambridge Link Mobile App is a mobile solution for the FX trading and payments needs of businesses.

The Cambridge Link app was recognized with the 2017 Innovators Award from Global Finance Magazine.

Client Challenge

Cambridge Global Payments is a leading provider of integrated global payments technology and currency risk management solutions, operating across North America, Europe, and Australia. The company approached Clearbridge Mobile to create a solution that would allow its customers to leverage its services anytime, on-the-go directly from their mobile devices.

No mobile solution in the competitive fintech space

Establish an easy-to-use mobile app presence for specific user demographic of on-the-go business and finance executives

Create mobile experience that meets the FX trading and international payments needs of businesses

Remove friction points (calling in or faxing) in the trading and market order process

Equip customers with a tool that allows them to be more mobile

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Solution

Cambridge partnered with Clearbridge to release Cambridge Link Mobile, a mobile FX trading and payments platform for iOS and Android. Rooted in user research to identify the needs and motivations of Cambridge customers, Cambridge Link offers:

Streamlined UX allowing users to conduct spot trades and market orders on the go

Simple user on-boarding process

Access to important features – Spot Trades, Market Orders, Market News – from home screen

Reduced friction points in trading and market order process

Access to real-time market news and trends

Results

The Cambridge Link Mobile app introduced an intuitive platform that gave Cambridge customers the ability to book FX trades and place market orders on-the-go; allowed Cambridge to outpace its competition in the mobile space; and earned Cambridge industry recognition with the 2017 Global Finance Innovators Award.

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“Our partnership with Clearbridge Mobile was driven by their creativity and developing vision. The partnership addressed our needs thoroughly, shaping the foundation of Cambridge Link Mobile and its future. We enjoy and will continue our partnership with Clearbridge as their agile development methodology provided us a transparent way to develop our vision into reality throughout the entire process, as well as provide dynamic communication that added great value in reaching our goals on time.”

Eric Chan, Technical Implementation Specialist, Cambridge Global Payments

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