Cambridge Global Payments | Cambridge Link

Forex Trading & Payments App

The Cambridge Link Mobile App is a mobile solution for the FX trading and payments needs of businesses.

Client Challenge

Cambridge Global Payments is a leading provider of integrated global payments technology and currency risk management solutions, operating across North America, Europe, and Australia. The company approached Clearbridge Mobile to create a solution that would allow its customers to leverage its services anytime, on-the-go directly from their mobile devices.

  • No mobile solution in the competitive fintech space
  • Establish an easy-to-use mobile app presence for specific user demographic of on-the-go business and finance executives
  • Create mobile experience that meets the FX trading and international payments needs of businesses
  • Remove friction points (calling in or faxing) in the trading and market order process
  • Equip customers with a tool that allows them to be more mobile

Our Solution

Cambridge partnered with Clearbridge to release Cambridge Link Mobile, a mobile FX trading and payments platform for iOS and Android. Rooted in user research to identify the needs and motivations of Cambridge customers, Cambridge Link offers:

  • Streamlined UX allowing users to conduct spot trades and market orders on the go
  • Simple user onboarding process
  • Access to important features – Spot Trades, Market Orders, Market News – from home screen
  • Reduced friction points in trading and market order process
  • Access to real-time market news and trends

The Results

The Cambridge Link Mobile app introduced an intuitive platform that gave Cambridge customers the ability to book FX trades and place market orders on-the-go; allowed Cambridge to outpace its competition in the mobile space; and earned Cambridge industry recognition with the 2017 Global Finance Innovators Award.

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