Crohn's and Colitis Canada | MyGut

MyGut is an easy-to-use app that helps individuals living with inflammatory bowel disease (IBD) to take control of their health by tracking, managing, and understanding their journey.

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Client Challenge

Crohn's and Colitis Canada is the only national, volunteer-based charity focused on finding cures for Crohn’s disease and ulcerative colitis and improving the lives of everyone impacted by these diseases. Through discussions with patients, caregivers, healthcare providers and international patient organizations, Crohn's and Colitis Canada identified that existing self-management apps did not address the comprehensive needs of individuals living with Crohn’s or colitis. The health charity engaged in collaborative discussions with gastroenterologists and clinical subject matter experts to identify and establish health-tracking tools based on international standards for MyGut. With this in mind, the health charity collaborated with Clearbridge Mobile to create a unique self-management mobile solution that:

Supports patients in learning more about Crohn’s and colitis

Provides patients with the ability to easily track their health and wellness on a daily basis

Enables patients to become more involved in decisions about their care

Encourages conversations with healthcare providers

Solution

Working closely with Crohn's and Colitis Canada, we created a mobile solution for iOS and Android that provides a platform for patients to take control of their health and wellness. Through our Design and Discovery process, we identified patients’ needs were not being met, as major gaps were present in existing apps and resources.

Product Discovery

UX/UI Design

iOS and Android Development

Results

Using a comprehensive user needs assessment to inform product decisions, MyGut includes a variety of features that empower patients to not only better understand their journey with Crohn’s or colitis, but also take control of their health. Crohn’s and Colitis Canada’s app for managing IBD includes:

Personalized dashboard with curated educational content

Symptom and activity tracking

Quality of life check-ins

Ability to share information about their symptoms and activities with healthcare providers

“As a patient-centred organization, we are committed to improving the lives of everyone living with Crohn’s or colitis while we continue to chart the course towards cures. We developed MyGut to provide patients with a convenient and practical tool that helps them become more involved in decisions about their care, and in turn helps them to facilitate conversations with their healthcare providers.”

Mina Mawani, President and CEO, Crohn’s and Colitis Canada

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