We Charity | Free The Children

We365 is a platform to engage and inspire youth to do social good, and the most downloaded youth social cause-led mobile app on the Apple App Store and Google Play.

Client Challenge

Free The Children is an international charity and educational partner working to empower youth as agents of change. They approached Clearbridge Mobile to help them develop a Facebook-style application for social good. This new platform needed to be delivered on a tight deadline and needed to address ongoing issues with their existing app, including: 

  • Outdated UI/UX
  • Low user engagement & declining usage
  • Poor user retention & high abandonment

Our Solution

Free the Children and Clearbridge partnered to build a new web and mobile application with industry-acclaimed UI/UX, allowing their target audience to share content, follow others, and like others’ posts. Additionally, we integrated additional features including gamification, social media integration, and achievement tracking. The app was built for responsive web, iOS, and Android.

The Results

The We365 app was well received by users and industry critics receiving over five industry awards for its UX/UI design. We delivered the application on the basis of a very strong user experience which saw long-term, continuous user engagement; a sharp increase in returning users; and as a result of a new onboarding process a decrease in app abandonment.

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