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Free The Children

We365 is a platform to engage and inspire youth to do social good, and the most downloaded youth social cause-led mobile app on the Apple App Store and Google Play.


Free The Children, an international charity and educational partner working to empower youth as agents of change.

  • Existing app with outdated UI/UX
  • Low user engagement & declining usage
  • Poor user retention & high abandonment
  • Tight delivery deadlines

Clearbridge partnered with FTC to build a new web and mobile application with industry-acclaimed UI/UX, and additional features including gamification, social media integration and achievement tracking. The app was built for responsive web, iOS, and Android.


  • New onboarding process decreased app abandonment
  • Boost in user engagement via features like achievement tracking
  • Long-term, continuous user engagement
  • Sharp increase in returning users
  • Brand building: 5+ industry awards