Institute For Canadian Citizenship (ICC) |
Arts And Culture App For New Canadian Citizens

The Canoo app is a digital tool designed to help new Canadian citizens discover and explore Canada by providing free admission to over 1400 cultural institutions across the country.

Institute For Canadian Citizenship (ICC) | Arts And Culture App For New Canadian Citizens

The Canoo app is a digital tool designed to help new Canadian citizens discover and explore Canada by providing free admission to over 1400 cultural institutions across the country.

Institute for Canadian Citizenship (ICC) |
Arts and Culture App for New Canadian Citizens

The Canoo app is a digital tool designed to help new Canadian citizens discover and explore Canada by providing free admission to over 1400 cultural institutions across the country.

Client Challenge

Co-founded and co-chaired by The Right Honourable Adrienne Clarkson and John Ralston Saul, The Institute for Canadian Citizenship (ICC) is a national non-profit organization. They deliver programs and special projects that inspire inclusion, create opportunities to connect and encourage active citizenship. 

Before partnering with Clearbridge Mobile, ICC was facing numerous challenges with their in-market mobile app, Canoo. The app was plagued by performance issues that led to a poor user experience across device types and negative app store reviews. With a lack of analytics and monitoring capabilities, a decline in user engagement, and the need to revamp the app to meet the demands of COVID-19, ICC was having difficulty growing its audience base and meeting its business objectives. 

Client Challenge

Co-founded and co-chaired by The Right Honourable Adrienne Clarkson and John Ralston Saul, The Institute for Canadian Citizenship (ICC) is a national non-profit organization. They deliver programs and special projects that inspire inclusion, create opportunities to connect and encourage active citizenship. 

Before partnering with Clearbridge Mobile, ICC was facing numerous challenges with their in-market mobile app, Canoo. The app was plagued by performance issues that led to a poor user experience across device types and negative app store reviews. With a lack of analytics and monitoring capabilities, a decline in user engagement, and the need to revamp the app to meet the demands of COVID-19, ICC was having difficulty growing its audience base and meeting its business objectives. 

 

Client Opportunity

ICC’s current developer could not provide the design and product roadmap guidance needed to address these challenges; ICC looked to Clearbridge Mobile to provide support across the spectrum. ICC was not only looking to make improvements to their existing app to address usability issues, enhance user experience and drive greater engagement but was also looking for a vendor that could support their product in the long run. By partnering with Clearbridge Mobile, ICC found a vendor that:

  • Provided support from all perspectives, ranging from product strategy to product design and development
  • Had the ability to act as a consultant that could help plan, build, and execute a product roadmap for future app iterations
  • Leveraged an agile end-to-end development process to strategically design, develop, test, and publish the application functionalities
  • Leveraged a dedicated strategy and team to create an enhanced user experience that empathizes with all user personas based on industry best practices
  • Provided unrestricted access to industry experts with a deep understanding of business and user needs
  • Had experience working with and developing React Native applications

Client Opportunity

ICC’s current developer could not provide the design and product roadmap guidance needed to address these challenges; ICC looked to Clearbridge Mobile to provide support across the spectrum. ICC was not only looking to make improvements to their existing app to address usability issues, enhance user experience and drive greater engagement but was also looking for a vendor that could support their product in the long run. By partnering with Clearbridge Mobile, ICC found a vendor that:

  • Provided support from all perspectives, ranging from product strategy to product design and development
  • Had the ability to act as a consultant that could help plan, build, and execute a product roadmap for future app iterations
  • Leveraged an agile end-to-end development process to strategically design, develop, test, and publish the application functionalities
  • Leveraged a dedicated strategy and team to create an enhanced user experience that empathizes with all user personas based on industry best practices
  • Provided unrestricted access to industry experts with a deep understanding of business and user needs
  • Had experience working with and developing React Native applications

Our Solution

1.  Utilize Our Design Thinking Approach To Create An Enhanced User Experience, That Empathizes With All Key User Personas   

We leveraged insights from our intensive design thinking sessions to identify improvement areas and recommend mobile best practices that would significantly revamp the current app’s user experience. These insights allowed us to develop an easy-to-use application with an updated UI; simplified navigation, user verification, sign-up; user onboarding; and intuitive user flows. These outcomes resulted in a more engaging digital experience catered to helping new Canadian citizens find ways to connect with other citizens and use arts and culture experiences to fully embrace their identity as Canadians in a fun and straightforward manner. 

2. Provide Product Strategy Planning and Support To Help ICC Establish A Plan For Future Growth and Success

ICC heavily relied on our ten plus years of industry expertise and experience to help them move their digital product forward. Working collaboratively, we designed and developed a prioritized product roadmap set for phased delivery using our now, next, later model. This process enabled us to focus our resources on refining only the product’s core functionalities, allowing us to stay within an allocated budget while ensuring we quickly addressed immediate business and user needs, such as updating the offer activation process. Our now, next, later model also enables us to provide guidance and a strategic product roadmap to outline a clear plan for what steps to take next to ensure successful future growth.

3. Leverage Our Technical Expertise In Backend Support And Maintenance To Improve The Performance Of Existing Infrastructure.

One of ICC’s core concerns were performance usability issues that included frequent app crashes, latency issues,  and infrastructure issues that impacted core functionalities. Our refined agile app development process enabled us to break the development cycle into smaller fixed sprints. The shorter sprints allow our team of experts to stay focused on prioritized issues at each sprint stage, continuously testing solutions to roll out fixes at a rapid pace.

Our Solution

1.  Utilize Our Design Thinking Approach To Create An Enhanced User Experience, That Empathizes With All Key User Personas   

We leveraged insights from our intensive design thinking sessions to identify improvement areas and recommend mobile best practices that would significantly revamp the current app’s user experience. These insights allowed us to develop an easy-to-use application with an updated UI; simplified navigation, user verification, sign-up; user onboarding; and intuitive user flows. These outcomes resulted in a more engaging digital experience catered to helping new Canadian citizens find ways to connect with other citizens and use arts and culture experiences to fully embrace their identity as Canadians in a fun and straightforward manner. 

2. Provide Product Strategy Planning and Support To Help ICC Establish A Plan For Future Growth and Success

ICC heavily relied on our ten plus years of industry expertise and experience to help them move their digital product forward. Working collaboratively, we designed and developed a prioritized product roadmap set for phased delivery using our now, next, later model. This process enabled us to focus our resources on refining only the product’s core functionalities, allowing us to stay within an allocated budget while ensuring we quickly addressed immediate business and user needs, such as updating the offer activation process. Our now, next, later model also enables us to provide guidance and a strategic product roadmap to outline a clear plan for what steps to take next to ensure successful future growth.

3. Leverage Our Technical Expertise In Backend Support And Maintenance To Improve The Performance Of Existing Infrastructure.

One of ICC’s core concerns were performance usability issues that included frequent app crashes, latency issues,  and infrastructure issues that impacted core functionalities. Our refined agile app development process enabled us to break the development cycle into smaller fixed sprints. The shorter sprints allow our team of experts to stay focused on prioritized issues at each sprint stage, continuously testing solutions to roll out fixes at a rapid pace.

The Results

Within two weeks of launching, the app is now 100% crash-free for all active users across iOS and Android device types. We implemented a new flexible membership model that enabled non-member usability, revamped the existing design and reconfigured the user experience. The new product effectively addresses ICC’s vision to deliver engaging ways to connect from coast to coast, supporting inclusion for all Canadians by connecting users to incredible arts and cultural experiences across Canada.

A future phase of the app will focus on highlighting (virtual) experiences offered by venue partners with improved search capabilities, push notifications, in-app ratings, social media APIs, and NFC integration.

The Results

Within two weeks of launching, the app is now 100% crash-free for all active users across iOS and Android device types. We implemented a new flexible membership model that enabled  non-member usability, revamped the existing design and reconfigured the user experience. The new product effectively addresses ICC’s vision to deliver engaging ways to connect from coast to coast, supporting inclusion for all Canadians by connecting users to incredible arts and cultural experiences across Canada.

A future phase of the app will focus on highlighting (virtual) experiences offered by venue partners with improved search capabilities, push notifications, in-app ratings, social media APIs, and NFC integration.

The Results

Within two weeks of launching, the app is now 100% crash-free for all active users across iOS and Android device types. We implemented a new flexible membership model that enabled  non-member usability, revamped the existing design and reconfigured the user experience. The new product effectively addresses ICC’s vision to deliver engaging ways to connect from coast to coast, supporting inclusion for all Canadians by connecting users to incredible arts and cultural experiences across Canada.

A future phase of the app will focus on highlighting (virtual) experiences offered by venue partners with improved search capabilities, push notifications, in-app ratings, social media APIs, and NFC integration.

Let's talk about your project!

Learn how Clearbridge Mobile’s product design and app development services can help you build better mobile relationships with your customers. Start a conversation today.

Vaughan Office
  • 688 Chrislea Rd, Vaughan, ON, Canada