Design Thinking Services

From defining product goals and business outcomes to prioritizing the right features to make an impact with users, our custom Design Thinking service is a meticulous product strategy session that sets the entire foundation for a successful mobile app project. 

Select Design Thinking Clients

Our Approach to Design Thinking

Product Strategy

Understand the requirements of your digital product, pinpoint your audience segment, create a unique value proposition, and establish success criteria.

User Research

Identify your target audience’s demographics, interests, digital behaviors, goals, challenges, motivators, and use data to inform your product decisions.

User Journey Mapping

Map out the end-to-end experience within your mobile app and across devices to achieve user goals, reduce friction, and meet your success criteria. 

Feature Prioritization

Prioritize the features and functionality that balance the ratio of user value to business impact so you can save money and accelerate your time-to-market.

Product Roadmapping

Define a clear vision for long-term growth so you can confidently roll out new product versions to support user retention and maintain a competitive edge.

Rapid Prototyping

Build a clickable prototype to capture feedback on user interactions and further clarify the user experience design.

Product Strategy

Understand the requirements of your digital product, pinpoint your audience segment, create a unique value proposition, and establish success criteria.

User Research

Identify your target audience’s demographics, interests, digital behaviors, goals, challenges, motivators, and use data to inform your product decisions.

User Journey Mapping

Map out the end-to-end experience within your mobile app and across devices to achieve user goals, reduce friction, and meet your success criteria. 

Feature Prioritization

Prioritize the features and functionality that balance the ratio of user value to business impact so you can save money and accelerate your time-to-market.

Product Roadmapping

Define a clear vision for long-term growth so you can confidently roll out new product versions to support user retention and maintain a competitive edge.

Rapid Prototyping

Build a clickable prototype to capture feedback on user interactions and further clarify the user experience design.

World-Renowned Brands Trust Us

Design Thinking Outcomes

 Clearbridge Mobile’s custom design thinking service help businesses: 

  • Determine the purpose of the mobile product and how it aligns with business goals
  • Define business outcomes
  • Identify market viability through competitive research
  • Create user personas rooted in extensive user research
  • Communicate and justify a product’s concept with user journeys, wireframes, and mockups
  • Create and prioritize a scalable product roadmap
  • Interact with a preliminary version of the product using a clickable prototype
  • Enter the market quickly with the most impactful and useful features

The Design Thinking Process

Stage One

Product Strategy

Understand the product vision, business objectives, user demographics, user needs, and problem statement.

Stage Two

Product Definition

Generate, capture, and prioritize user personas, journey maps, and feature requirements, highlighting central user touchpoints and interactions.

Stage Three

Concept Validation

Create low-fidelity wireframes and information architecture before reviewing the product concepts and prototyping the solution.

Stage Four

Visualization

Create a high-fidelity, interactive prototype of central user flows and capture feedback based on user interaction.

Stage Five

Presentation & Feedback

Perform a technical assessment and present the final deliverables document with a product roadmap.

Design Thinking Outcomes

 Clearbridge Mobile’s custom design thinking service help businesses: 

  • Determine the purpose of the mobile product and how it aligns with business goals
  • Define business outcomes
  • Identify market viability through competitive research
  • Create user personas rooted in extensive user research
  • Communicate and justify a product’s concept with user journeys, wireframes, and mockups
  • Create and prioritize a scalable product roadmap
  • Interact with a preliminary version of the product using a clickable prototype
  • Enter the market quickly with the most impactful and useful features

The Design Thinking Process

Stage One

Product Strategy

Understand the product vision, business objectives, user demographics, user needs, and problem statement.

Stage Two

Product Definition

Generate, capture, and prioritize user personas, journey maps, and feature requirements, highlighting central user touchpoints and interactions.

Stage Three

Concept Validation

Create low-fidelity wireframes and information architecture before reviewing the product concepts and prototyping the solution.

Stage Four

Visualization

Create a high-fidelity, interactive prototype of central user flows and capture feedback based on user interaction.

Stage Five

Presentation & Feedback

Perform a technical assessment and present the final deliverables document with a product roadmap.

The Benefits of Design Thinking

  • Maximize Your Return On Investment
  • Establish Business Outcomes And Product Vision
  • Identify And Prioritize Your Product Features
  • Gain Access To Subject Matter Experts
  • Understand Best Practices For Mobile-First
  • Determine App Metrics And Success Factors
  • Validate Ideas Before Investing In Development
  • Develop A Interactive Mobile App Prototype
  • Achieve Stakeholder And Investor Buy-In

Learn more about Design Thinking

The Step-By-Step Guide to Mobile App Design and Discovery

The Step-By-Step Guide to Mobile App Design and Discovery

A thorough product discovery session is an important yet often overlooked aspect of mobile app development. Too often, businesses emphasize usability at the expense of

How Design Thinking Leads to a Better Minimum Viable Product (MVP)

How Design Thinking Leads to a Better Minimum Viable Product (MVP)

Until now, it was somewhat forgivable for businesses to underestimate the importance of flawless user experience (UX) in mobile app development. Today, there is no

4 Design Thinking Takeaways for Successful Mobile Products

4 Design Thinking Takeaways for Successful Mobile Products

The process of developing and launching a successful mobile product is complex, with many aspects of the process affecting the end result. With that said,

Let's talk about your project!

Learn how Clearbridge Mobile’s product design and app development services can help you build better mobile relationships with your customers. Start a conversation today.

Vaughan Office
  • 688 Chrislea Rd, Vaughan, ON, Canada