The Answer to Ad-Blocking in iOS9 Lies Within Mobile Apps
While excitement has surrounded the release of iOS9, the addition of ad-blocking capabilities on Safari has been met with a much more tepid reaction in some circles. Many companies perceive this as a threat to their current business models, particularly online publishers and organizations who have mobile advertising at the center of their […]
The 8 Metrics You Should be Using to Track App Success
This is a guest post from app lifecycle management platform Localytics; a similar version was published on their blog. Nearly 25% of apps downloaded are never used more than once – up from 22% just two years ago. Creating an engaging user experience is becoming increasingly important as brands develop their mobile offerings […]
How To Drive Downloads With App Store Optimization (ASO)
Looking for ways to drive more app downloads? It’s time to embrace the practice of App Store Optimization (ASO). According to a survey by Forrester Research, the majority of users discover apps by searching within the app stores (Apple App Store, Google Play, etc.). In fact, browsing accounts for 63% of all app discovery […]
Android Apps: Which Store Should I Publish To?
iOS developers have a simple decision to make when it comes to where to release a product. There are a limited amount of devices that are restricted to iOS software. When developing for Android, developers have a vast assortment of options when it comes to deploying software and most would think this is […]
