YES Network has launched the YES App. The sports network collaborated with Clearbridge Mobile to deliver a daily digital destination for live game streaming and sports content for Yankees, Nets, NYCFC, and Liberty fans. The app — available on Android (mobile and tablet), iOS (mobile and tablet), Fire TV, Roku, Apple TV, Android TV, and web —provides a seamless and personalized sports content viewing experience anywhere and on any device.
With the decision to phase YES content off of the FOX Sports GO app, the network wanted to develop an app it had sole ownership of that would help it retain existing users and enable it to own and develop a relationship with sports fans by offering content directly to the consumer base, and attract new users, too.
To help guide the project and enable YES to meet its required business objectives, we provided YES with unrestricted access to our technical and industry experts with a deep understanding of the media and sports streaming sector. With ten years of experience in developing media and entertainment apps, our team provided in-depth knowledge on different user bases and the best UX/UI practices for YES to leverage and maximize user engagement and personalization.
By leveraging the latest technologies and driving the project based on our recommendations, YES has driven value and further engagement through an optimized cross-platform viewing experience.