The Benefits of Building a Minimum Viable Product (MVP)

What do highly successful apps like Spotify, Uber, and Instagram, have in common? They all have used a Minimum Viable Product (MVP) process, not only to test the viability of their respective products, but to build functionality. Through an MVP process, these apps gradually evolved over time, based on user testing data and feedback. Eventually, […]

Sports Betting App Development: A Basic Guide

Placing bets on the outcome of sporting events has been a popular past-time around the world for thousands of years. Even the Romans placed bets on chariot races! Today, that tradition has carried on into one of the fastest growing segments of the global gambling industry. In fact, the global sports betting market was valued […]

How to Plan a Minimum Viable Product: Free MVP Template

How to Plan a Minimum Viable Product: Free MVP Template

For those just venturing into the world of mobile app development, MVP (minimum viable product) is a term you should familiarize yourself with fairly quickly. Not only will an MVP assist in validating your idea for a mobile product, but it will also provide direction towards which app features you should include to achieve success. […]

3 MVP App Examples That Are Now Massive Successes

Mobile app development and product quality have become so consequential in recent years that companies can’t rely on network effects alone to secure market leadership. To meet organizational objectives and unlock new value with mobile, product development needs to follow an iterative cycle. Iterative development allows organizations to continually test assumptions against user feedback and […]

How to Create User Personas For Your App

User personas shape the foundation of user experience (UX) design. The practice of UX design hinges on the idea that frequently used and well-liked mobile apps are designed for people using empathy and known patterns of human-machine interaction.  For a mobile product to address genuine user needs, product teams need a comprehensive understanding of the […]