5 Ways to Conduct Better User Experience Research

5 Ways to Conduct Better User Experience Research

  To survive in today’s app market, enterprises must invest in websites, apps, and services rooted in exceptional user experience. Creating that experience involves practicing design thinking and begins by establishing an extensive understanding of your target users’ lives and unmet needs. The best way to go about gaining that understanding is simply by conducting […]

Why Mobile App Onboarding is a Central Component of UX Design

Why Mobile App Onboarding is a Central Component of UX Design

  A major part of mobile app development ocuses on designing a user experience (UX) that is intuitive and leaves users feeling satisfied with the overall interaction. However, designers often forget that while conducting research, mapping flows, and testing interfaces, users haven’t. Months of designing UX and UI may be for nothing if your users […]

How to Write an Effective Mobile App Product Requirements Document

How to build a mobile product requirements document

Great ideas are not in short demand. Every business has its sights on being the next Uber or Airbnb. However, the reality is that this is no simple task. If you want to create a product that sells, you need to build something that addresses the apparent and not so apparent needs of your audience. […]

4 Essential Success Criteria for New Mobile Product Development

  Organizations, of all kinds, from emerging startups to long-established enterprises all contend with the proliferation of mobile app development. Customer expectations are shifting. The mobile user demands convenience and they want instant access to information. At the same time, users want the ability to explore options, regardless of where or when. More importantly, customers […]

How to Design a User-Centric Push Notifications Strategy

How to Design a User-Centric Push Notifications Strategy

  When users download an app for the first time, they receive several prompts to accept multiple permissions. The types of requests a user receives will vary depending on the nature of the app. Still, arguably the most crucial agreement a user can accept is to opt-in to mobile app push notifications. Successful products implement […]

Mobile App Design: Designing for a Web App vs. Native App

Mobile App Design: Designing for a Web App vs. Native App

  One of the major decisions enterprises face early on in the mobile app development process is building a native app, web app, or a hybrid of the two. This decision not only influences the overall design of a mobile product but also impacts how users interact with your specific product. Inevitably, this will dictate […]

Mobile App Vs. Mobile Website: A UX Comparison – Which Is The Better Option?

Mobile App Vs. Mobile Website: A UX Comparison - Which Is The Better Option?

Approximately half of web traffic worldwide comes from a mobile device. In the first quarter of 2020, mobile devices (excluding tablets) generated 51.92 percent of global website traffic. Since 2017 this number has remained stable around 50 percent; however, with many organizations currently accelerating digital initiatives, moving to digital models of business exclusively, the rollout […]

WWDC 2020: What’s Next for Mobile App Development?

  Apple’s WWDC 2020 came to a close last week. Although this year’s event was a little different (digital-only), several new updates announced during this year’s keynote will undoubtedly shake up mobile app development.    Here’s what you need to know: iOS 14 As has become customary at these events, Apple unveiled its latest mobile […]

How to Choose the Best Features for Your Mobile App

  For the first version of your mobile app, you want to build a simple and intuitive user experience. Any feature that disrupts the intuitiveness of the experience is not worth having.    Your app needs to fill a gap in the user’s life – it needs to serve a clear purpose – but it […]

The Essential Guide to Mobile App User Acquisition

  Many companies often underestimate the time, effort, and resources needed for app awareness and acquisition before and after launching a mobile app. After a user has onboarded, you have a lot of data to work with such as retention, engagement, daily sessions, and lifetime value to gauge success. But how do you start gaining […]