Artificial Intelligence in Mobile Banking: Reshaping The Customer Experience

  Artificial intelligence (AI) in banking is not a new concept. The ability for machines to interact and learn to complete tasks previously done by humans goes back decades. The availability of data, open-source software, cloud computing, fast processing speeds, and the adoption of AI are contributing to a massive disruption of an industry that […]

7 Key Predictions for the Future Of Voice Assistants and AI

When voice technology began to emerge in 2011 with the introduction of Siri, no one could have predicted that this novelty would become a driver for tech innovation. Now, a decade later, it’s estimated that every 1 in 4 U.S. adults own a smart speaker (i.e., Google Home, Amazon Echo) and eMarketer forecasts that nearly […]

How FinTech is Transforming The Insurance Industry

How FinTech is Transforming The Insurance Industry

  There are emerging mobile players in the insurance industry, and despite the industry’s complicated, firmly rooted environment, there is more opportunity than ever to introduce customer value with mobile solutions. Driven by the surfacing of FinTech and InsurTech startups, the insurance industry is amidst a systematic change in business operations, not unlike the transformation […]

50 Stats for Mobile App Growth and Success in 2021

Since the beginning of the pandemic, a significant change in consumer behavior worldwide has forced organizations across all verticals to re-evaluate their business models. As we all have begun to adapt to our new reality, it has become evident how important digital transformation has become. While this global lockdown brought a lot of uncertainty to […]

Track These 12 Mobile KPIs and See More ROI

  A mobile app can be a lot of things to a lot of enterprises: a source of revenue, a communication tool, a way to raise brand awareness or a way to connect with customers amongst many others. However, many business leaders fail to recognize that a mobile app is not a “set it and […]

5 Mistakes Enterprises Make Outsourcing Mobile App Development

  In many ways, mobile app development can transform business operations by delivering an engaging and effective way to interact with consumers. Over time, millions of smart, well-designed apps have allowed businesses to accomplish what was previously unimaginable; however, challenges arise when you have an exceptional idea, but lack the skill set to make it […]

5 Key Benefits of Native Mobile App Development

Building a mobile app has become a top priority for many companies, but it’s often difficult to choose a development approach as the lines between the various options are becoming increasingly blurred. In our recent post, A Guide to Mobile App Development: Web vs. Native vs. Hybrid, we broke down the three options and outlined the pros […]

How to Increase User Retention With Mobile App Onboarding

  Customer onboarding is a key contributor to finding success with mobile app development. Great customer onboarding not only lowers user abandonment rates but can also help encourage long-term success metrics like user retention and user lifetime value.    To increase user retention, mobile apps need to offer a seamless user experience, which involves design […]

[Infographic] 9 Common UX Design Mistakes to Avoid

[Infographic] 9 Common UX Design Mistakes to Avoid

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” Jared Spool With today’s exceedingly competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app […]

Mobile App Design Fundamentals: User Experience vs. User Interface

  The terms user experience (UX) and user interface (UI) have become inadvertently misused in the mobile app development community. The user experience, however, is not the same thing as the user interface. This confusion most likely stems from the overlap of the skill-sets and tools involved in both disciplines. It’s nearly impossible to extract […]