Clearbridge Mobile > Posts tagged "Product & Project Management"
The Benefits of Squad-Based Agile Mobile App Development Process

The Benefits of Squad-Based Agile Development

 Digital transformation has pushed numerous traditional enterprises to restructure their existing organizations to keep pace with new digital, forward-thinking businesses. The need for this restructuring is a result of traditional waterfall processes relying on separate teams, with little communication across departments to deliver on projects....

How to Create User Personas For Your App

 User personas shape the foundation of user experience (UX) design. The practice of UX design hinges on the idea that frequently used and well-liked mobile apps are designed for people using empathy and known patterns of human-machine interaction.  For a mobile product to address genuine user...