Why Rolling Wave Planning is Essential in Mobile App Development
Rolling wave planning (also called just-in-time planning) is the practice of delaying product decisions until you are in the best position to make them. This doesn’t mean you don’t plan in advance; rather, you make more informed, actionable decisions as the product evolves and more knowledge becomes available. Essentially, when you use rolling wave […]
How Flexibility in Mobile App Development Can Boost Product Quality
Projects fail for a myriad of reasons ranging from a lack of transparency during development to shortened project deadlines. The commonality between many project failures is a lack of flexibility with project constraints. Avoiding project failure, however, requires knowing exactly what causes the project to fail in the first place. The project management triangle is comprised of […]
App Delivery: Partnering With a Firm vs. In-House Development
As more organizations look to ramp up mobile development efforts, many are struggling with a key decision: do we keep mobile efforts in-house, or find a mobile app development firm to partner with? This is not a question that is easily answered. In fact, it may not even be the right question. […]
How to Ensure Long-Term Success for Your Mobile App
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your mobile app, there are steps you […]
Mind the Product 2016 Recap: Driving Product Management Forward
Understanding the role of a Product Manager is more important than ever with the increasing pressure on businesses to not just deliver products, but to please their users with innovative products. Mind the Product Conference (MTPC) has matured from a small meet-up called Product Tank into a worldwide conference for passionate product managers. Last […]
How to Build The Ultimate Go-to-Market Strategy [Slideshare]
How To Build The Ultimate Go-To-Market Strategy For Your App from Clearbridge Mobile Transcript: How to Build The Ultimate Go-to-Market Strategy SUCCESS IN THE APP MARKET Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only take you so far. The reality is that […]
Download: How to Build The Ultimate Go-to-Market Strategy For Your App
The majority of apps fail, regardless of the type of app, the company that releases it, or how good the idea behind it is. In fact, Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers through 2018. The reasons for failure vary, […]
How to Gain & Maintain Project Velocity
One of the major risks in software development is time. For a myriad of reasons, from aggressive (sometimes unrealistic) estimations to a fundamental misunderstanding of project scope versus team capacity, projects become delayed and deadlines are missed. In agile development, the concept of velocity was created in order to help reduce time risk […]
4 Essential Tools to Boost Team Collaboration
Miscommunication is common among both small and large teams, especially when there’s a lack of cohesive work environment. If a business can’t effectively communicate internally among employees, they won’t be able to communicate with their external stakeholders, in turn, failing to meet their business goals. A recent Harvard Business Review study revealed that […]
Rethinking Process: Squad-Based Agile Development
In agile mobile app development, building a product should be a collaborative and transparent process. Our process is inspired by common agile philosophies such as Lean and Kanban, which help us deliver compelling mobile experiences for our users. Our custom squad-based development process at Clearbridge Mobile consists of 5 key components: product definition, project […]
