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Dan Kosir

Senior Marketing Manager

The majority of apps fail, regardless of the type of app, the company that releases it, or how good the idea behind it is. In fact, Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers through 2018.


Go To Market Strategy Cover



The reasons for failure vary, but somewhere along the way there are typically mistakes in the market strategy behind the app. Sometimes the failure begins with a lack of product definition or market viability; sometimes there is a lack of a clear business, monetization or marketing strategy; other times there isn’t a strong product release plan in place.


How To Build The Ultimate Go-To-Market Strategy For Your App discusses the fundamentals of going to market with a mobile product, so you can avoid common failures and best set yourself up for success in the competitive app ecosystem.




  • How to define your product, your users, and market viability to ensure your product can solve user pain points and has an opportunity in the market
  • Choosing a monetization/business strategy that matches your business objectives and the type of product you are releasing
  • Marketing and user acquisition strategies to generate interest and drive downloads
  • Determining the best launch strategy to bring your product to market 




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