The majority of apps fail, regardless of the type of app, the company that releases it, or how good the idea behind it is. In fact, Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers through 2018.
The reasons for failure vary, but somewhere along the way, there are typically mistakes in the market strategy behind the app. Sometimes the failure begins with a lack of product definition or market viability; sometimes there is a lack of a clear business, monetization or marketing strategy; other times there isn’t a strong product release plan in place.
How To Build The Ultimate Go-To-Market Strategy For Your App discusses the fundamentals of going to market with a mobile product, so you can avoid common failures and best set yourself up for success in the competitive app ecosystem.