How to Leverage Big Data Streaming Analytics for OTT Content Personalization

How to Leverage Big Data Streaming Analytics for OTT Content Personalization

The way we view and interact with content is far different today than it was a decade ago. The accelerated growth and acceptance of OTT and media streaming platforms, the rise of high-speed internet, and the proliferation of the smartphone culture have transformed viewing behavior. We can view content whenever and wherever we choose, and […]

Pros and Cons to OTT React Native App Development

Cross-platform app development is now a major consideration for every OTT strategy, and for good reason.  Unlike traditional non-OTT app development, where Apple and Android dominate the market with over 99% market share, the OTT space is much more fragmented. Roku, AppleTV, Amazon FireTV, Xbox, PS4, Chromecast, Smart TVs, Apple iOS, and Android are just […]

Download: The Ultimate Guide To New Streaming & Media App Engagement Strategies

  If you’re a company in the media & entertainment space, then you know the 2020 global pandemic turned your whole business model on its head.  The pandemic only accelerated an inevitable trend: your audience wants more content, on any device and anytime. Millennials are cutting the cord at head-spinning rates, if they’ve ever even […]

Artificial Intelligence in Mobile Banking: Reshaping The Customer Experience

  Artificial intelligence (AI) in banking is not a new concept. The ability for machines to interact and learn to complete tasks previously done by humans goes back decades. The availability of data, open-source software, cloud computing, fast processing speeds, and the adoption of AI are contributing to a massive disruption of an industry that […]

7 Key Predictions for the Future Of Voice Assistants and AI

When voice technology began to emerge in 2011 with the introduction of Siri, no one could have predicted that this novelty would become a driver for tech innovation. Now, a decade later, it’s estimated that every 1 in 4 U.S. adults own a smart speaker (i.e., Google Home, Amazon Echo) and eMarketer forecasts that nearly […]

How FinTech is Transforming The Insurance Industry

How FinTech is Transforming The Insurance Industry

  There are emerging mobile players in the insurance industry, and despite the industry’s complicated, firmly rooted environment, there is more opportunity than ever to introduce customer value with mobile solutions. Driven by the surfacing of FinTech and InsurTech startups, the insurance industry is amidst a systematic change in business operations, not unlike the transformation […]

50 Stats for Mobile App Growth and Success in 2021

Since the beginning of the pandemic, a significant change in consumer behavior worldwide has forced organizations across all verticals to re-evaluate their business models. As we all have begun to adapt to our new reality, it has become evident how important digital transformation has become. While this global lockdown brought a lot of uncertainty to […]

Mobile App Analytics: 5 Best Practices

In a previous article, we highlighted 12 mobile KPIs you need to be tracking to see more ROI. But, how do you go about gathering data for those KPIs? And once you’ve gathered that information, what do you do with it? This article will take a deeper dive into the world of mobile app analytics, […]

Track These 12 Mobile KPIs and See More ROI

  A mobile app can be a lot of things to a lot of enterprises: a source of revenue, a communication tool, a way to raise brand awareness or a way to connect with customers amongst many others. However, many business leaders fail to recognize that a mobile app is not a “set it and […]

5 Mobile App Trends For 2021

While COVID-19 has forced businesses across many sectors to reduce or suspend operations, the pandemic has been a driver for the mobile tech industry. With numerous companies now in the throes of accelerated digital transformations, trying to adapt to the latest mobile tech to not only remain viable but meet customers’ increasing digital demands, 2021 […]