7 Key Predictions for the Future Of Voice Assistants and AI

When voice technology began to emerge in 2011 with the introduction of Siri, no one could have predicted that this novelty would become a driver for tech innovation. Now, a decade later, it’s estimated that every 1 in 4 U.S. adults own a smart speaker (i.e., Google Home, Amazon Echo) and eMarketer forecasts that nearly […]

How FinTech is Transforming The Insurance Industry

How FinTech is Transforming The Insurance Industry

  There are emerging mobile players in the insurance industry, and despite the industry’s complicated, firmly rooted environment, there is more opportunity than ever to introduce customer value with mobile solutions. Driven by the surfacing of FinTech and InsurTech startups, the insurance industry is amidst a systematic change in business operations, not unlike the transformation […]

50 Stats for Mobile App Growth and Success in 2021

Since the beginning of the pandemic, a significant change in consumer behavior worldwide has forced organizations across all verticals to re-evaluate their business models. As we all have begun to adapt to our new reality, it has become evident how important digital transformation has become. While this global lockdown brought a lot of uncertainty to […]

Mobile App Analytics: 5 Best Practices

In a previous article, we highlighted 12 mobile KPIs you need to be tracking to see more ROI. But, how do you go about gathering data for those KPIs? And once you’ve gathered that information, what do you do with it? This article will take a deeper dive into the world of mobile app analytics, […]

Track These 12 Mobile KPIs and See More ROI

  A mobile app can be a lot of things to a lot of enterprises: a source of revenue, a communication tool, a way to raise brand awareness or a way to connect with customers amongst many others. However, many business leaders fail to recognize that a mobile app is not a “set it and […]

5 Mobile App Trends For 2021

While COVID-19 has forced businesses across many sectors to reduce or suspend operations, the pandemic has been a driver for the mobile tech industry. With numerous companies now in the throes of accelerated digital transformations, trying to adapt to the latest mobile tech to not only remain viable but meet customers’ increasing digital demands, 2021 […]

5 Mistakes Enterprises Make Outsourcing Mobile App Development

  In many ways, mobile app development can transform business operations by delivering an engaging and effective way to interact with consumers. Over time, millions of smart, well-designed apps have allowed businesses to accomplish what was previously unimaginable; however, challenges arise when you have an exceptional idea, but lack the skill set to make it […]

5 Key Benefits of Native Mobile App Development

Building a mobile app has become a top priority for many companies, but it’s often difficult to choose a development approach as the lines between the various options are becoming increasingly blurred. In our recent post, A Guide to Mobile App Development: Web vs. Native vs. Hybrid, we broke down the three options and outlined the pros […]

How to Use Mobile Push Notifications to Reduce App Churn

How to Use Mobile Push Notifications to Reduce App Churn

  In the early stages of a mobile app launch, rapid growth is a key priority. User acquisition builds a solid foundation for market success, and while acquisition remains an important metric throughout an app’s lifecycle, the emphasis should shift towards user retention for long-term traction. Arguably, building a loyal customer base is far more […]

[Infographic] 9 Common UX Design Mistakes to Avoid

[Infographic] 9 Common UX Design Mistakes to Avoid

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” Jared Spool With today’s exceedingly competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app […]