5 Key Benefits of Native Mobile App Development

Building a mobile app has become a top priority for many companies, but it’s often difficult to choose a development approach as the lines between the various options are becoming increasingly blurred. In our recent post, A Guide to Mobile App Development: Web vs. Native vs. Hybrid, we broke down the three options and outlined the pros […]

How to Use Mobile Push Notifications to Reduce App Churn

How to Use Mobile Push Notifications to Reduce App Churn

  In the early stages of a mobile app launch, rapid growth is a key priority. User acquisition builds a solid foundation for market success, and while acquisition remains an important metric throughout an app’s lifecycle, the emphasis should shift towards user retention for long-term traction. Arguably, building a loyal customer base is far more […]

[Infographic] 9 Common UX Design Mistakes to Avoid

[Infographic] 9 Common UX Design Mistakes to Avoid

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” Jared Spool With today’s exceedingly competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app […]

Mobile App Design Fundamentals: User Experience vs. User Interface

  The terms user experience (UX) and user interface (UI) have become inadvertently misused in the mobile app development community. The user experience, however, is not the same thing as the user interface. This confusion most likely stems from the overlap of the skill-sets and tools involved in both disciplines. It’s nearly impossible to extract […]

5 Ways to Conduct Better User Experience Research

5 Ways to Conduct Better User Experience Research

  To survive in today’s app market, enterprises must invest in websites, apps, and services rooted in exceptional user experience. Creating that experience involves practicing design thinking and begins by establishing an extensive understanding of your target users’ lives and unmet needs. The best way to go about gaining that understanding is simply by conducting […]

Why Mobile App Onboarding is a Central Component of UX Design

Why Mobile App Onboarding is a Central Component of UX Design

  A major part of mobile app development ocuses on designing a user experience (UX) that is intuitive and leaves users feeling satisfied with the overall interaction. However, designers often forget that while conducting research, mapping flows, and testing interfaces, users haven’t. Months of designing UX and UI may be for nothing if your users […]

How to Build a Mobile App Requirements Document

How to build a mobile product requirements document

Great ideas are not in short demand. Every business has its sights on being the next Uber or Airbnb. However, the reality is that this is no simple task. If you want to create a product that sells, you need to build something that addresses the apparent and not so apparent needs of your audience. […]

4 Essential Success Criteria for New Mobile Product Development

  Organizations, of all kinds, from emerging startups to long-established enterprises all contend with the proliferation of mobile app development. Customer expectations are shifting. The mobile user demands convenience and they want instant access to information. At the same time, users want the ability to explore options, regardless of where or when. More importantly, customers […]

How to Design a User-Centric Push Notifications Strategy

How to Design a User-Centric Push Notifications Strategy

  When users download an app for the first time, they receive several prompts to accept multiple permissions. The types of requests a user receives will vary depending on the nature of the app. Still, arguably the most crucial agreement a user can accept is to opt-in to mobile app push notifications. Successful products implement […]

Mobile App Design: Designing for a Web App vs. Native App

Mobile App Design: Designing for a Web App vs. Native App

  One of the major decisions enterprises face early on in the mobile app development process is building a native app, web app, or a hybrid of the two. This decision not only influences the overall design of a mobile product but also impacts how users interact with your specific product. Inevitably, this will dictate […]