How to Increase User Retention With Mobile App Onboarding

  Customer onboarding is a key contributor to finding success with mobile app development. Great customer onboarding not only lowers user abandonment rates but can also help encourage long-term success metrics like user retention and user lifetime value.    To increase user retention, mobile apps need to offer a seamless user experience, which involves design […]

[Infographic] 9 Common UX Design Mistakes to Avoid

[Infographic] 9 Common UX Design Mistakes to Avoid

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” Jared Spool With today’s exceedingly competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app […]

Mobile App Design Fundamentals: User Experience vs. User Interface

  The terms user experience (UX) and user interface (UI) have become inadvertently misused in the mobile app development community. The user experience, however, is not the same thing as the user interface. This confusion most likely stems from the overlap of the skill-sets and tools involved in both disciplines. It’s nearly impossible to extract […]

5 Ways to Conduct Better User Experience Research

5 Ways to Conduct Better User Experience Research

  To survive in today’s app market, enterprises must invest in websites, apps, and services rooted in exceptional user experience. Creating that experience involves practicing design thinking and begins by establishing an extensive understanding of your target users’ lives and unmet needs. The best way to go about gaining that understanding is simply by conducting […]

Why Mobile App Onboarding is a Central Component of UX Design

Why Mobile App Onboarding is a Central Component of UX Design

  A major part of mobile app development ocuses on designing a user experience (UX) that is intuitive and leaves users feeling satisfied with the overall interaction. However, designers often forget that while conducting research, mapping flows, and testing interfaces, users haven’t. Months of designing UX and UI may be for nothing if your users […]

How to Design a User-Centric Push Notifications Strategy

How to Design a User-Centric Push Notifications Strategy

  When users download an app for the first time, they receive several prompts to accept multiple permissions. The types of requests a user receives will vary depending on the nature of the app. Still, arguably the most crucial agreement a user can accept is to opt-in to mobile app push notifications. Successful products implement […]

7 Best Practices to Overcome Mobile App Usability Issues

In today’s society, digital experiences, particularly mobile experiences, are entirely ingrained in day-to-day activities; so much so, people are often unaware of how small the gap between their digital and real-world actions is. Digital services are officially an extension of subconscious human behavior.  Usability is a significant part of mobile app development, and it plays an […]

The Importance of Accessibility in Mobile App Onboarding

  According to Statista, there were 204 billion apps downloaded in 2019. That number is expected to grow to 258 billion in 2020. The revenue from mobile apps worldwide in 2019 was $462 billion. These numbers can easily inspire any business to invest in mobile app development. But then there’s this: according to data acquired […]

How to Create a Customer-Centric Onboarding Strategy

  Creating an accessible onboarding experience is a customer service power move right now. Especially considering that more people than ever are accessing digital platforms and self-service applications. People who would never opt for a digital solution under normal circumstances are being forced to adapt; including people with very little experience using mobile apps and […]

The State of UX Design in Mobile App Development: 6 Trends for 2020

  Ninety percent of users report that they have stopped using an app because of poor performance. This research proves that high-quality user experience (UX) design is no longer a competitive advantage alone. Instead, UX is a critical component in ensuring long-term market success.    Truly understanding a product’s user, researching to solve user pain-points, […]