Why Mobile App Onboarding is a Central Component of UX Design

Why Mobile App Onboarding is a Central Component of UX Design

  A major part of mobile app development ocuses on designing a user experience (UX) that is intuitive and leaves users feeling satisfied with the overall interaction. However, designers often forget that while conducting research, mapping flows, and testing interfaces, users haven’t. Months of designing UX and UI may be for nothing if your users […]

The Step-By-Step Guide to Mobile App Design and Discovery

A thorough product discovery session is an important yet often overlooked aspect of mobile app development. Too often, businesses emphasize usability at the expense of usefulness. While the former is crucial, it is pointless without considering the latter. Clearbridge Mobile’s Design and Discovery session helps make sure the mobile products we launch are not only […]

Building a DevOps Culture: DevOps Principles and Methodologies

  For many, the concept of DevOps and its operations are difficult to understand. Some say DevOps is only possible with cloud integration; that its methodologies are not suitable for outsourced mobile app development; that its processes don’t work with large, complex systems; and that it’s exclusively about communication. Yet, these fallacies prevent enterprises from […]

Building an Agile Transformation Strategy: Getting Started

  Agile has officially earned buzzword status. Known as a management methodology, numerous organizations as of late have attempted (successfully or unsuccessfully) to transform their existing organizational structure to become agile. Adopting an agile transformation strategy promises greater customer satisfaction, faster time to market, higher revenue growth, lower costs, and a more engaged workforce. However, […]

How Biometric Authentication is Shaping the Future of Security in Mobile Banking  

  Biometrics is a form of measuring physical characteristics to verify one’s identity with options including voice, fingerprints, face, retina, or iris of the eye, vein infrared thermogram, or a combination of these identifiers. It was once a form of cutting-edge technology only seen in science fiction movies; however, the security biometric authentication offers is […]

How Voice Technology is Disrupting the Retail, Financial, Healthcare and Travel Industries

  Voice technology in mobile app development is gaining mainstream acceptance. Artificial intelligence (AI) is becoming more efficient in identifying user intent, and heavy-hitters like Amazon, Google and Apple are fueling the voice search trend with their branded hardware. With the progression of AI, innovative decision makers are beginning to explore new opportunities to leverage […]

How Retailers can Leverage Mobile Apps During The Holidays

  The world’s top retailers are beginning to realize the critical role mobile plays in the omnichannel shopping experience. Brick-and-mortar locations no longer represent the majority of holiday traffic. Retail mobile apps and the role they play in marketing, sales, and operations are a vital and dynamic part of this shift.   Statistics from the […]

NFC: the Technology Behind Tap-and-Go Communication

Central to every contactless mobile action is a little microchip and radio antenna conducting the tap-and-go operation that is near field communication (NFC). NFC encryption technology is transforming the way users access information, make payments, and share data across devices.     What is NFC?   NFC is a system of contactless communication that enables […]

Product Ideation: Building Innovation Into Your Development Process

Even in agile environments that encourage collaboration, product definition can become a siloed activity. In the day-to-day grind, with project teams focused on their particular tasks, the product owner bears the brunt of mapping out the product vision, often with little input from other members of the team. While good product owners have a natural ability […]

How Millennial “Cord-Nevers” Are Transforming The Mobile Video Revolution

“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time.” – Ooyala Global Video Index Q4 2015   While “cord-cutter” has been a common industry term ever since people started moving away from traditional […]