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50 Mobile App Stats You Need To Know Before You Start Building Your App


Mobile app development is a major investment. It is an iterative process that requires extensive research, dedicated planning and strategic marketing. Finding success in the mobile app market is not an easy task, and if you don’t know where to begin, development can be an intimidating affair.


The fact is, society is completely entrenched in the mobile age, and it’s officially mandatory to have a mobile presence. But before you commit yourself to app development, it’s important to become familiar with the mobile ecosystem as a whole. Take the time to acquaint yourself with the target audience you plan to engage, and the variety of mobile products available to you. Only then can you make an informed decision about what mobile strategy best suits your needs.


The following is a complete list of 50 mobile statistics to guide your decision making process, and help shape the product you bring to market.


Mobile Usage

If you’re skeptical about the importance of mobile strategy, you should consider the way people prioritize mobile activity.


  1. By 2020, there will be roughly 6 billion mobile users. (Source)
  2. Mobile media audiences are officially 2 times larger than their desktop counterparts. (Source)
  3. 69% of total digital media time is spent on a mobile device. (Source)
  4. Apps dominate digital timeshare, accounting for 80% of total mobile minutes worldwide. (Source)
  5. Mobile web draws in more unique visits per month, but app users spend more time per visit. (Source)
  6. 68% of smartphone owners check their phones within 15 minutes of waking up. (Source)
  7. 30% of smartphone owners feel anxious without their phones. (Source)
  8. On average, users will check their phones 150 times a day. (Source)
  9. 91% of smartphone owners will turn to their phone for ideas in the middle of a task. (Source)
  10. When using a phone for research, 65% of users say they trust the most relevant mobile source, regardless of who provides the information. (Source)

The evidence is clear, people not only rely on their phones, but they are fixated on them. It’s critical to adapt to your audience’s behavior. If a large majority of your audience is active on mobile, you need to communicate with them based on their preference.


When it comes to mobile environments, users have high expectations for functionality and performance. It’s absolutely necessary to adapt your digital content to translate seamlessly across varying screen sizes and multiple devices.


Native mobile apps are fast, responsive and deliver a generally well-received user experience. These applications have access to inbuilt hardware, as well as support for every interface interaction offered by the respective operating system.


Nevertheless, you can’t neglect mobile web content. Mobile web applications are ideally suited for content consumption and can be designed to imitate native apps. However, web app usability relies heavily on the web browser performance. It’s crucial for your mobile web design to adjust content and determine device resolution to properly accommodate the presentation and delivery of digital media.


Any mobile enterprise needs to be thoroughly tested. Performance factors like load times, product crashes, and complicated registration fields all add up to poor user experience and can ruin your chances for market success.



  1. 50% of iOS apps crashed in Q2 of 2016.  (Source)
  2. 23% of Android apps crashed in Q2 of 2016. (Source)
  3. In 2016, 65% of iOS performance issues related to app crashes. (Source)
  4. 44% of in-app defects are found by the user. (Source)
  5. 47% of apps need more time for testing. (Source)
  6. 58% of users are frustrated by interface inconsistencies. (Source)
  7. 52% of users are frustrated by overall app performance. (Source)
  8. 29% of users will immediately abandon an app if they don’t find it valuable. (Source)
  9. 70% of users abandon an app because it takes too long to load. (Source)
  10. 65% of users say a poor mobile experience negatively impacts their opinion of the brand. (Source)

If you haven’t properly tested your product, it’s simply not market-ready. A documented testing process is a critical element of any mobile strategy.

Target Audience

You can’t begin developing an app if you haven’t extensively researched your audience. Do you understand how your audience interacts with mobile devices? Do you know how to solve their pain points? Will your marketing strategy appeal to those users? Are you even targeting the right people? These are all very important questions to consider.


  1. 70% of women do not have paid apps installed on their phones. (Source)
  2. 50% of men do not have paid apps installed on their phones. (Source)
  3. Millennials (ages 18 – 34)  are far more likely to purchase apps than their older counterparts. 19% of millennial smartphone users have made 12 plus app purchases in the past year. (Source)
  4. 76% of millennial users say their phone would be useless without apps. (Source)
  5. 51% of Gen X (ages 35 – 54) users say their phone would be useless without apps. (Source)
  6. The reasons for uninstalling apps are relatively uniform across all age groups: (Source)
    • 51% of users will delete an app based on how often they use the product.
    • 47% of users will delete an app to declutter their screens.
    • 45% of users will delete an app because they are no longer interested.
    • 41% of users will delete an app for additional storage space.
  7. Millennials spend an average of 3 hours a day interacting with apps. (Source)
  8. 70% of millennial users are always looking for new apps, nearly doubling the interest level of older users. (Source)
  9. 21% of millennial users will delete an app because they don’t like the logo. (Source)
  10. Only 30% of Gen X users download more apps than they delete. (Source)


Deciding to build a minimum viable product (MVP) will allow for early market testing. This is an excellent strategy for gaining user information and behavioral data. With these insights, you can properly target a unique set of users and market effectively. With this approach to app development, you can also begin building a user base, and as your product evolves, you can see how those users respond to particular updates and features.


Achieving momentum in the mobile app market is difficult for even the most established enterprises. Drafting a thorough mobile marketing plan is the cornerstone of a successful product launch. Again, the marketing component of your overall development process is ongoing and requires constant maintenance.


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  1. By the end of 2016, the use of mobile apps for marketing increased by 98%. (Source)
  2. 38% of marketers believe mobile strategy delivers significant ROI. (Source)
  3. In a year, the use of app push notifications spiked by 145%. (Source)
  4. 43% of mobile users will agree to receive push notifications. (Source)
  5. 63% of millennials check app push notifications immediately upon receiving them. (Source)
  6. 36% of Gen X users check app push notifications immediately upon receiving them. (Source)
  7. In a year, the use of location-based mobile marketing has increased by 149%. (Source)
  8. 74% of marketers say location-based mobile campaigns are very effective. (Source)
  9. 36% of marketers believe mobile email campaigns generate significant ROI. (Source)
  10. 67% of users say they check their email on a smartphone. (Source)
  11. 71% of users immediately delete emails that do not render well on a mobile device. (Source)
  12. Mobile email opens have grown by 180% in the past 3 years. (Source)
  13. By 2018, 80% of email users are expected to access their email through mobile. (Source)
  14. 80% of marketers say mobile exclusive offer campaigns are very effective. (Source)
  15. 78% of marketers say that mobile loyalty campaigns are very effective. (Source)
  16. Mobile offers are redeemed 10 times more often than traditional print offers. (Source)
  17. Mobile advertising performs 3 times better than desktop advertising in areas like aided awareness, favorability, recommendations and purchase intent. (Source)
  18. The mobile percentage of digital ad revenue is expected to grow to 70% by 2019. (Source)
  19. By the end of 2016, mobile accounted for 51% of total digital ad revenue. (Source)
  20. By 2019, mobile ad spending is anticipated to reach 72% of all U.S. digital ad spend. (Source)


Narrowing down your mobile market strategy dramatically improves the likelihood of product success. Your marketing efforts will be directly correlated to your audience segments. Understanding your audience is the first step in determining how to best communicate with those users.

Key Takeaways

A unified mobile presence needs to be a staple in any business model, and delivering a valuable user experience requires substantial research. Areas like product requirements, product performance, prospective users, and marketing strategy all need devoted attention and planning. If you’re looking to create deeper relationships with your customers, mobile communication needs to be a priority. If functionality, experience, and personalized connections take precedence, a mobile app is the ideal solution.


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As a full service custom mobile app development company, Clearbridge Mobile handles the entire lifecycle of your product from Planning and Strategy, UX/UI Design, App Development, QA/User Acceptance Testing, to Technical Delivery. We use a unique agile development process that gives you control over scope, reduces your risk, and provides you predictable velocity. Start a conversation today to get started on your mobile project.

Annie Dossey

Digital Marketing Specialist