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Mobile App RFP

4 Mistakes to Avoid When Writing a Mobile App RFP


When you’re looking for the best mobile app development company to build your app, there are many factors to consider and a Mobile App Request for Proposal (RFP) will help you find the right partner for your project. A well written RFP will not only help mobile app development companies know exactly what you need, but will also help you to filter through companies that don’t align with your vision, goals, and budget.


It’s in your best interest to create a comprehensive RFP because you’ll receive more accurate information regarding your specific mobile app project. Writing a mobile app RFP, however, can be a daunting task and if not done correctly, it may lead to problems once development has started, or it can lead you to choose the wrong development partner altogether. Here are 4 common mistakes to avoid when writing your mobile app RFP so you can put together an accurate, detailed document, saving you both time and money in the long-run.

  1. Not Understanding The Scope of the Project

What exactly do you need to be built? What features are must-haves? What platforms do you need your solution made for? What are your business and marketing goals? It’s essential that you have a good understanding of the scope of your project, and that this vision is reflected in the overview you provide in your RFP.

  1. Not Asking Questions Beforehand

Engage with vendors before you write your RFP so they can get a good understanding of your project. You want to ask the right questions to filter through vendors that don’t have the knowledge and expertise needed for your mobile app project.

  1. Not Understanding How Much Your App Will Cost

Including an estimated budget will help qualify responses. If you’re hesitant about including a budget range in your mobile app RFP, keep in mind that it can help you qualify responses that are a poor fit very early in the process.


Including a budget can help you eliminate numerous vendors that are not the right fit for your project. For this reason, it’s a good idea to engage with vendors before you even start writing your RFP so that they can get an idea of your budget beforehand.


Budget ranges for building applications will vary significantly. The budget is affected mainly by two factors: the complexity and scope (size) of the project, and the quality/experience of the mobile app company. Providing a budget range can help you improve the accuracy of responses. Read, How Much Does it Cost to Build a Mobile App for more information.

  1. Not Including Enough Detail About Your Project

It’s important to include a lot of detail in your mobile app RFP. For you to do this, you need to understand exactly what you want in your app. If you partner with an experienced app development company, they will make recommendations on the functionality of the app. However, there needs to be enough information to understand what is required.

Learn More: How to Write an Amazing Mobile App RFP


A detailed mobile app RFP helps eliminate ambiguity and sets the foundation for a project that is more likely to stay on time and within budget. Vendors will better understand exactly what you are looking for, resulting in a more accurate price and timeline estimation; less likelihood of unexpected issues arising during the project; and even the added advantage of saving valuable time once the project has started, which can ensure the product is shipped by the deadline.

Schedule a Mobile App Discovery Before You Write Your RFP

A discovery session will help you measure the scope of your project so you can gauge your budget. Jumping into a mobile app RFP can be a waste of time and here’s why: A mobile app RFP helps you define scope so you can get more accurate bids before you sign your contract.


At Clearbridge, we do a one-week Discovery Session which sets the foundation of your app and helps you set product goals, understand the business outcomes of your product, prioritize product features, and determine what to include in your Minimum Viable Product.


Here are the benefits of doing a discovery session:


  • Establish business outcomes and product value
  • Determine the product vision and success factors
  • Identify and prioritize your product features
  • Capture user journeys and user experience
  • Develop wireframes, branding, and mockups


A discovery session will help you determine which feature or features of your app are must-haves. What features are desirable, “nice-to-haves,” but you can live without? Being clear about these features and ranking them by importance will help you estimate your requirements for your project with greater accuracy.


At Clearbridge, our Discovery Session ultimately allows our team to collaborate with you to build up a solid foundation for your mobile app. Our team works alongside you to establish expectations, define goals, and create the roadmap for your app and future product phases. Talk to a mobile expert today and learn more about our intensive five-day Discovery Session.


When mobile app development projects fail, they do so often because of inadequately defined requirements. For that reason, the clearer and more comprehensive your RFP is, the greater your chances of getting higher quality responses that lead to a successful outcome. 


A mobile app RFP is vital for finding the right development team, but before you jump into writing it, you need to understand what’s involved. Do you still have questions about writing your mobile app RFP? Talk to us!


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Britt Armour
Britt Armour

Digital Marketing Specialist